
More than 60% of global marketers optimistic about business in 2024
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
NEWSLETTERS
By our News Team | 2023
Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.
Depending on your marketing goals, newsletters can be a good way to gain and retain customers, or convert existing subscribers into clients.
Nadia Moore of Flow Communications, an Africa-focused marketing and communication agency, has several tips on how to create a successful email-based newsletter.
Photo by Cottonbro Studio from Pexels
Develop a strategy
Start the process with a strong plan of action. Ask yourself questions like:
Implementing a solid newsletter strategy is the first step in creating excellent content for your subscribers.
Be sure to be real
Nobody wants to get a newsletter that reads like ChatGPT threw it together at the last minute – you owe your audience more than that. Be authentic in your writing. You know your market, so take the time to plan the content of your email and write it yourself.
Have an impactful subject line
Your brand’s newsletter will be one of many unopened emails sitting in your subscriber’s inbox. Your subject line needs to stand out and encourage the intended reader to pause and open the email. It’s also a chance for you to showcase your brand’s personality.
Bear in mind that a long subject line may cut off on a mobile device, for example, meaning the full message is lost.
Know your brand
Are you a brand that uses busy, colourful animated images – or more conservative classical lines? Be consistent and stick to your brand’s corporate identity.
Remember that the banner will be the first thing people see when opening the newsletter, so make it work for you. Also give the rest of the newsletter design ample consideration.
Treat buttons like your friends
Make optimal use of your newsletter call-to-action (CTA) buttons. These are an excellent way to move readers from their inbox to:
Design your buttons to stand out, and really think about how you label them.
Also, think about using an email digital tools like Campaign Monitor or Mailchimp to do the heavy lifting when it comes to the distribution of your emails.
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.