
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
NEWSLETTERS
By our News Team | 2023
Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.
Depending on your marketing goals, newsletters can be a good way to gain and retain customers, or convert existing subscribers into clients.
Nadia Moore of Flow Communications, an Africa-focused marketing and communication agency, has several tips on how to create a successful email-based newsletter.
Photo by Cottonbro Studio from Pexels
Develop a strategy
Start the process with a strong plan of action. Ask yourself questions like:
Implementing a solid newsletter strategy is the first step in creating excellent content for your subscribers.
Be sure to be real
Nobody wants to get a newsletter that reads like ChatGPT threw it together at the last minute – you owe your audience more than that. Be authentic in your writing. You know your market, so take the time to plan the content of your email and write it yourself.
Have an impactful subject line
Your brand’s newsletter will be one of many unopened emails sitting in your subscriber’s inbox. Your subject line needs to stand out and encourage the intended reader to pause and open the email. It’s also a chance for you to showcase your brand’s personality.
Bear in mind that a long subject line may cut off on a mobile device, for example, meaning the full message is lost.
Know your brand
Are you a brand that uses busy, colourful animated images – or more conservative classical lines? Be consistent and stick to your brand’s corporate identity.
Remember that the banner will be the first thing people see when opening the newsletter, so make it work for you. Also give the rest of the newsletter design ample consideration.
Treat buttons like your friends
Make optimal use of your newsletter call-to-action (CTA) buttons. These are an excellent way to move readers from their inbox to:
Design your buttons to stand out, and really think about how you label them.
Also, think about using an email digital tools like Campaign Monitor or Mailchimp to do the heavy lifting when it comes to the distribution of your emails.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.