How to ensure your corporate newsletter packs a powerful punch

Develop a strategy

Start the process with a strong plan of action. Ask yourself questions like:

• How many newsletters will I send out in a given period?
• What time will each one go out and on what date?
• How many articles will go into my newsletter?
• Will there be a theme to each or all of them?
• What do I hope to achieve with each newsletter?

Implementing a solid newsletter strategy is the first step in creating excellent content for your subscribers.

Be sure to be real

Nobody wants to get a newsletter that reads like ChatGPT threw it together at the last minute – you owe your audience more than that. Be authentic in your writing. You know your market, so take the time to plan the content of your email and write it yourself.

Have an impactful subject line

Your brand’s newsletter will be one of many unopened emails sitting in your subscriber’s inbox. Your subject line needs to stand out and encourage the intended reader to pause and open the email. It’s also a chance for you to showcase your brand’s personality.

Bear in mind that a long subject line may cut off on a mobile device, for example, meaning the full message is lost.

Know your brand

Are you a brand that uses busy, colourful animated images – or more conservative classical lines? Be consistent and stick to your brand’s corporate identity.

Remember that the banner will be the first thing people see when opening the newsletter, so make it work for you. Also give the rest of the newsletter design ample consideration.

Treat buttons like your friends

Make optimal use of your newsletter call-to-action (CTA) buttons. These are an excellent way to move readers from their inbox to:

• Your website.
• A landing page.
• Your social media accounts.
• Into a conversation with your company.

Design your buttons to stand out, and really think about how you label them.

Also, think about using an email digital tools like Campaign Monitor or Mailchimp to do the heavy lifting when it comes to the distribution of your emails.