How to ensure your corporate newsletter packs a powerful punch

By our News Team | 2023

Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.

Depending on your marketing goals, newsletters can be a good way to gain and retain customers, or convert existing subscribers into clients.


Nadia Moore of Flow Communications, an Africa-focused marketing and communication agency, has several tips on how to create a successful email-based newsletter.


Photo by Cottonbro Studio from Pexels

Develop a strategy


Start the process with a strong plan of action. Ask yourself questions like:


  • How many newsletters will I send out in a given period?
  • What time will each one go out and on what date?
  • How many articles will go into my newsletter?
  • Will there be a theme to each or all of them?
  • What do I hope to achieve with each newsletter?

Implementing a solid newsletter strategy is the first step in creating excellent content for your subscribers.


Be sure to be real


Nobody wants to get a newsletter that reads like ChatGPT threw it together at the last minute – you owe your audience more than that. Be authentic in your writing. You know your market, so take the time to plan the content of your email and write it yourself.


Have an impactful subject line


Your brand’s newsletter will be one of many unopened emails sitting in your subscriber’s inbox. Your subject line needs to stand out and encourage the intended reader to pause and open the email. It’s also a chance for you to showcase your brand’s personality.


Bear in mind that a long subject line may cut off on a mobile device, for example, meaning the full message is lost.


Know your brand


Are you a brand that uses busy, colourful animated images – or more conservative classical lines? Be consistent and stick to your brand’s corporate identity.


Remember that the banner will be the first thing people see when opening the newsletter, so make it work for you. Also give the rest of the newsletter design ample consideration.


Treat buttons like your friends


Make optimal use of your newsletter call-to-action (CTA) buttons. These are an excellent way to move readers from their inbox to:


  • Your website.
  • A landing page.
  • Your social media accounts.
  • Into a conversation with your company.

Design your buttons to stand out, and really think about how you label them.


Also, think about using an email digital tools like Campaign Monitor or Mailchimp to do the heavy lifting when it comes to the distribution of your emails.


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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.