Inaugural graduation ceremony for Ghana’s marketing institute

This ceremony recognised the achievements of graduands who successfully completed the CIMG Professional Marketing Qualifications exams at various levels. 

A total of 119 candidates graduated from examination sessions conducted between December 2021 and June 2023, with the best-performing students receiving prizes for their outstanding performances across four levels. 

In his welcoming address, the National President of CIMG, Dr Daniel Kasser Tee, congratulated the graduating students. 

“This ceremony is a testament to your diligence and dedication towards learning and application of professional knowledge. We count on you to let this knowledge manifest in your work and help change the narrative in industry by helping your organisations to build everything around the interest of the customer,” Dr Kasser Tee said. 

The National President announced that the CIMG Regulations 2023 (L.I. 2479) has been officially enacted by the Parliament of Ghana, to implement the regulatory framework for the marketing profession. 

“This is a boost for the marketing profession and the execution of the Institute’s functions as stipulated in the CIMG ACT 2020 (Act 1021). We therefore call on business leaders to champion the continuous professional development of their professional marketing personnel. This will enable them to remain relevant and play an effective role in promoting and protecting the interests of customers,” stated Dr Kasser Tee. 

He also encouraged non-marketing business executives to register and participate in CIMG’s certification programmes, either the full professional marketing qualifications or the short-course certification programmes that run all year round. Doing so will enable them to acquire knowledge and keep up with new trends in marketing. 

Dig deep for the development and progress of Ghana 

Nunoo, who expressed the vital importance of effective, strategic, and sustainable marketing education, urging graduands to dig deeper for the development and progress of Ghana.

“Professional marketing education serves as a cornerstone for economic growth, innovation, and sustainability in any society,” he said. 

“Particularly in a dynamic and emerging economy like Ghana, its significance cannot be overstated. By nurturing a pool of competent professional marketers, Ghana can stimulate domestic consumption, attract foreign investment, stir up economic recovery and foster entrepreneurship – all of which are essential for economic expansion and job creation.” 

In his remarks to the graduands, Consulting Director of Education and CPD at CIMG, Mr Adam Sulley, recounted the early days of CIMG, highlighting the graduation ceremony as a milestone for the institute. 

“The memory of graduating professional marketing students in this British Council Hall dates back about two decades, but the difference and excitement with this one is the changeover of baton from CIM to CIMG,” he said. 

Meanwhile, results for the December 2023 examinations have been released, showing an enviable average pass rate of 76%, a 1% increase from the first four sessions.  

According to CIMG’s National President, “this is enough justification that local brands can, and do, work when given the needed attention”.