Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
INDUSTRY AWARDS
Entries are open for Advertisers Association of Nigeria annual awards
By our News Team | 2022
Gala event aims to recognise excellence and highlight the fundamental role of marketing to achieving business success in Nigeria.
The Advertisers Association of Nigeria, (known as ADVAN), is calling for entries for the 2022 Marketing Excellence Awards scheduled to take place in Lagos on 20 November. This will be the 11th presentation of the awards.
Entries opened at the end of August and close on 31 October, according to the CEO of ADVAN, Ediri Ose-Ediale. Winners will be announced in a ceremony at the at the Muson Centre Onikan Lagos.
Photo credit: ADVAN
In a media statement, Ose-Ediale said this year’s event promises to highlight the fundamental role of marketing to achieving business success, while at the same time celebrating the teams and individuals behind the most successful marketing initiatives in the country.
This year, ADVAN will host several new categories in an effort to ensure that all stakeholders and critical elements in the marketing ecosystem are recognised and celebrated.
An experienced judging panel
Entries will be judged by a panel that includes global CMOs and senior marketing professionals within Nigeria.
The premier category and overall winner is The Brand of the Year. Last year’s category winner was Hypo Homecare Products, which specialises in hygiene and sanitation solutions.
Other ADVAN categories for 2022 include: Campaign of the Year; Innovation of the Year; Public Relations/Corporate Communications Campaign of the Year; Experiential Campaign of the Year; Indigenous Brand of the Year; and Legacy Brand of the Year.
The Advertisers’ Association of Nigeria is the umbrella association for all advertisers (corporate organisations that engage in major advertising) in Nigeria. It was established in 1992 as National Advertisers’ Association of Nigeria and in 1994 was renamed Advertisers’ Association of Nigeria (ADVAN).
Further information and details of awards event sponsorship opportunities are available here.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.