
Sports Sponsorship
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
INDUSTRY AWARDS
By our News Team | 2022
Gala event aims to recognise excellence and highlight the fundamental role of marketing to achieving business success in Nigeria.
The Advertisers Association of Nigeria, (known as ADVAN), is calling for entries for the 2022 Marketing Excellence Awards scheduled to take place in Lagos on 20 November. This will be the 11th presentation of the awards.
Entries opened at the end of August and close on 31 October, according to the CEO of ADVAN, Ediri Ose-Ediale. Winners will be announced in a ceremony at the at the Muson Centre Onikan Lagos.
Photo credit: ADVAN
In a media statement, Ose-Ediale said this year’s event promises to highlight the fundamental role of marketing to achieving business success, while at the same time celebrating the teams and individuals behind the most successful marketing initiatives in the country.
This year, ADVAN will host several new categories in an effort to ensure that all stakeholders and critical elements in the marketing ecosystem are recognised and celebrated.
An experienced judging panel
Entries will be judged by a panel that includes global CMOs and senior marketing professionals within Nigeria.
The premier category and overall winner is The Brand of the Year. Last year’s category winner was Hypo Homecare Products, which specialises in hygiene and sanitation solutions.
Other ADVAN categories for 2022 include: Campaign of the Year; Innovation of the Year; Public Relations/Corporate Communications Campaign of the Year; Experiential Campaign of the Year; Indigenous Brand of the Year; and Legacy Brand of the Year.
The Advertisers’ Association of Nigeria is the umbrella association for all advertisers (corporate organisations that engage in major advertising) in Nigeria. It was established in 1992 as National Advertisers’ Association of Nigeria and in 1994 was renamed Advertisers’ Association of Nigeria (ADVAN).
Further information and details of awards event sponsorship opportunities are available here.
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.