Uganda’s marketers and ad industry partner on excellence awards

By our News Team | 2023

Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.

The Uganda Marketers Society (UMS) and Uganda Advertising Association (UAA) have announced that they are joining forces to promote and enhance the #SilverbackAwards2023. Their aim is to improve the local marketing and advertising industry.

Signing of the partnership, announced on Thursday (16 March) means the UMS, the umbrella body for Ugandan marketers and a member of the African Marketing Confederation, and the UAA will jointly recognise and award exceptional work created and produced within the industry.

Industry Awards

Illustration courtesy of #SilverbackAwards2023

The inaugural Silverback Awards were held last year and created a stir within the industry. Says UAA Chairman, Frank Muthusi: “We made our statement last year and our agencies received this competition with excited and open arms.”

He added: “The hope is that, with this, we will build our muscle in the quality of work we produce and create for our clients, and the market overall.” 

Importance of healthy industry competition

Speaking about the partnership, Sandra Arinaitwe the UMS Vice President, recognised the importance and need for healthy competition within the industry. 

“It is vital for the industry to celebrate, recognise and reward star performance. As UMS we are excited to join hands with UAA to celebrate our marketers,” she said.

Advertising agencies and marketing practitioners are encouraged to work towards creating work to be submitted for this year’s Silverback Awards.

Details on the theme and categories of the #SilverbackAwards2023 will be announced in August. Training on how to make award-winning submissions will be held in September to equip this year’s contenders.

You can find out more about the 2023 Silverback Awards here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.