New York’s 2022 AME Awards name nine jury members from Africa

By our News Team | 2022

Leaders drawn from Egypt, Nigeria and South Africa will join a regional panel judging advertising and marketing campaigns from the MEA region.

The New York Festivals’ annual AME (Advertising & Marketing Effectiveness) Awards has announced its 2022 Middle East & Africa Grand Jury, which includes nine industry leaders drawn from Egypt, Nigeria and South Africa.

Other members of the panel come from Israel, Saudi Arabia and the United Arab Emirates.

Founded in 1994, the AME Awards honour international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning.

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Photo credit: AME Awards

Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts and creative directors.

The African members are: 


  • Dina El – Dessouky, Head of Strategy, FP7 McCann Cairo
  • Lina Fateen, Managing Director, Momentum MENA.


  • Steve Babaeko, CEO & Chief Creative Officer, X3M Ideas
  • Dotun Babatunde, Head of Digital Marketing, Olam Grains.

South Africa:

  • Conan Green, Executive Creative Director, DDB
  • Petra McCardle, Chief Executive Officer, Wetpaint
  • Ryan McFadyen, Founder & Head of Strategy, haveyouheard Group
  • Sisinyane Sihlali, Strategic Planner, TBWA\Hunt Lascaris
  • Stuart Walsh, Chief Strategy Officer, Grey.

They all bring extensive industry experience to the jury panel and have been recognised for exceptional achievement within their field.

“I’m thrilled by the calibre of these global execs who will judge this year’s AME Awards. They represent a diverse range of creative and strategic talent and are behind some of the innovative campaigns emanating from the region,” said Gayle Seminara Mandel, Executive Director of the AME Awards. 

“Their high standard of excellence and commitment to awarding game-changing work ensures that creative results-driven entries are recognised and awarded.”

AME’s Grand Jury of prominent international advertising and brand executives are recruited from five regions around the globe and feature 140+ jurors to date, representing 38 countries on six continents.

The deadline to enter the 2022 AME Awards competition is 20 May 2022. Competition details, categories, rules and regulations and additional information can be found on the AME website HERE