fbpx

INFLUENCER MARKETING

Soccer star Cristiano Ronaldo continues to be a mega-influencer

By our News Team | 2022

Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.

He may be 37 and waning in athletic prowess, but soccer star Cristiano Ronaldo – currently playing at the FIFA World Cup for Portugal – remains a superstar when it comes to being a social media influencer.

In November this year, he became the first person on Instagram to exceed half a billion followers – currently he is on 508-million – not counting the more than 100-million followers he also has on Twitter.

Influencer Marketing

Ronaldo (right) during a recent Instagram collaboration with Lionel Messi for the Louis Vuitton brand. Photo credit: Instagram

Given Ronaldo’s enormous pull on  Instagram, what can he do to help boost brands? The answer, it seems, is quite a lot.

Recently, influencer marketing platform CreatorIQ did an analysis of his effectiveness. It found that, for example, a collaboration with fellow soccer superstar Lionel Messi on behalf of Louis Vuitton achieved a staggering 41-million ‘likes’. Normally, a Louis Vuitton post (without Ronaldo or Messi) would rack up an average of 80,400 likes.

From 1,100 ‘likes’ to 4,1-million

Similarly, a sponsored post for Therabody, a wellness technology company, boosted Instagram likes from an average of 1,100 likes per post (without Ronaldo) to 4.3-million likes when Ronaldo became involved.

Clear Hair Care, a Unilever brand, enjoyed a meagre average of 334 likes per post on Instagram without the soccer superstar. But when it sprinkled Ronaldo stardust on a post, that figure jumped to 4.1-million likes.

And what would a brand expect to pay for the services of Cristiano as a social media influencer? 

According to Hopper HQ, a social media scheduling tool, he charges an average of almost US$2.4-million per sponsored post, well ahead of the likes of Kylie Jenner (one of the Kardashians) at $1,8-million per post and fellow soccer superstar Lionel Messi at $1,78-million per post.

View all articles »

PUBLICATIONS

Strategic Marketing for Africa Magazine

CONTACT INFORMATION

info@africanmarketingconfederation.org

Upcoming Events

AMC CONFERENCE

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.