Kenyan marketers support families hit by country’s devastating floods

By our African Marketing Confederation News Team | 2024

‘Caravan of Hope’ assisting families with essential goods, as well as helping to send their children back to school with dignity and pride.

Last week, under the leadership of its President, Zuhura Ogada-Odhiambo, the Marketing Society of Kenya unveiled the ‘MSK Caravan of Hope’ initiative to offer support to families deeply affected by the devastating floods in Kenya.

Marketing Society of Kenya members launch the ‘Caravan of Hope’. Photo: MSK

 

The inaugural event took place in Mathare North, where the spirit of giving shone brightly as more than 300 families hit by the floods were provided with essential food and non-food items.  

“Every contribution aimed to alleviate the burdens these families face in their time of need,” MSK said in a statement posted on social media. 

“None of this would have been possible without the remarkable generosity of our esteemed partners. MSK extends heartfelt gratitude to Unga Group PLC, Unilever, EastWest Fashions,  Ropem Telcom, African Elite Group Ltd , New Revenue Solutions Africa, Caribbean Credit Kenya, and all others who generously donated, both in cash and in kind. 

“A special acknowledgment is also due to SHOFCO, our esteemed distribution partner, whose unwavering support and dedication ensured the smooth execution of our mission.” 

Power of collective action 

According to MSK, the Caravan of Hope initiative stands as a testament to the power of collective action and the resilience of the human spirit. 

The next phase of the initiative is focusing on ensuring that flood-affected families have the necessary resources to send their children back to school with dignity and pride. 

MSK is now appealing for further donations, whether in cash or in kind. Essential school items are greatly needed. These include backpacks, notebooks, pencils, pens, uniforms and shoes. 

“Every contribution, big or small, will make a meaningful difference in the lives of these resilient families,” the society said. 

Find out more about the Marketing Society of Kenya’s ‘MSK Caravan of Hope’ here. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.