While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
A.M.C MEMBER NEWS
Kenya’s top marketers delve into harnessing disruptive innovation
By our News Team | 2023
Marketing Society of Kenya’s conference in Mombasa discusses key innovation themes that will help to create marketing success.
The Marketing Society of Kenya (MSK) recently hosted its third marketers conference in Mombasa, focusing on the theme ‘Harnessing Disruptive Innovation for Marketing Success’.
“We had extraordinary speakers that left an indelible mark, contributing to the rich tapestry of knowledge that defined the conference,” says Zuhura Ogada-Odhiambo, Chairperson of MSK, in a report-back published on LinkedIn.
Photo credit: Zuhura Ogada-Odhiambo via LinkedIn
Mombasa County Governor, Abdullswamad Sheriff Nassir, welcomed delegates to the event. Also among the guests was Kenyan Ambassador to Belgium, Professor Bitange Ndemo, who had a transformative discussion delving into innovative strategies, cutting-edge technologies and the power of data-driven decision making.
Jaswinder Bedi, Chairman of the Kenya Export Promotion and Branding Agency, known as Keproba, illuminated the stage with his discussion on the increasing value of exports through marketing. His insights highlighted the pivotal role marketing plays in expanding the global footprint of businesses, emphasising the power of strategic marketing for international success.
Rose Mwaura, CEO of the International School of Kenya, known as ISK, focused on positioning marketing professionals for emerging realities. She eloquently guided the conference through the dynamic landscape of the marketing profession.
Joel Rao, CEO for Digital & Customer Experience at Denstu Kenya, took the stage to shed light on customer-centric marketing in the digital era. His presentation emphasised the importance of putting the customer at the forefront of marketing strategies, and navigating the digital landscape.
Digitising the product offering
Vivian Achieng Oyugi was captivating with her talk on ‘Product as Media: Digitising Our Product Offering’. She delved into leveraging products as powerful mediums for communication, highlighting the transformative potential of digital integration in product strategy.
Dr Susan Koech, Deputy Governor of the Central Bank of Kenya, shared her insights on ‘Empowering Tomorrow’s Economy Through Financial Inclusion and Innovation’. She stressed the critical role marketing plays in fostering financial inclusion and driving innovation to empower economies for a brighter future.
William Makatiani, CEO of Serianu, a pan-African cybersecurity and business consulting firm, shed more light on the topic ‘Mastering Multichannel Marketing Analytics’.
Mark Kaigwa , CEO of digital growth consultancy Nendo, provided foresight into upcoming digital trends in his presentation titled ‘Digital Trends Snapshot: Five Mind-Shifts for Marketers in 2024 and 2025’.
Finally, John Paul Okwiri, CEO of Konza Technopolis, shared his expertise in ‘Strategic Marketing for Brand Positioning and Investment Attraction’. His insights navigated the intricacies of strategic marketing.
“The riveting discussions, knowledge gained, and connections forged left us with food for thought of being the catalysts for change,” says Ogada-Odhiambo in her report-back.
MSK now looks forward to its Gala Awards on Friday, 24 November at the Kenyatta International Convention Centre (KICC) in Nairobi.
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