A.M.C. MEMBER NEWS

Leverage AI’s potential, but with ethical practices, marketers told

By our African Marketing Confederation News Team | 2024

CIMG President emphasises the ethical implications of AI usage, urging marketers to uphold privacy, transparency and integrity.

The Chartered Institute of Marketing, Ghana (CIMG), one of the founder members of the African Marketing Confederation, has emphasised the transformative potential of AI in marketing during the 33rd President’s Ball recently held at the Lancaster Hotel in Accra.

New Fellows of the CIMG address the 33rd President’s Ball

This year’s theme, ‘Harnessing the Power of AI as a Transformative Tool for Marketers’, highlighted the pivotal role AI plays in reshaping marketing strategies, data analysis, and consumer engagement. 

 

In his address, the National President of CIMG, Dr Kasser Tee, underscored AI’s revolutionary impact on marketing. He stressed that AI is not merely a tool but a transformative catalyst that offers unparalleled opportunities to gain deep insights, enhance efficiency, and deliver personalised experiences. 

 

“AI empowers us to understand consumer behaviour on a deeper level, tailor messaging to meet diverse audience needs, and create more inclusive marketing practices,” he noted. He further explained that AI extends beyond technological advancement, presenting a unique opportunity to foster a more connected, informed and empowered society. 

 

Dr Tee also emphasised the ethical implications of AI usage, urging marketers to uphold privacy, transparency and integrity.  

 

AI must enhance, not undermine, consumer trust 

 

“We must ensure AI serves to enhance, rather than undermine, consumer trust. By adhering to ethical principles, we can fully harness AI’s potential while safeguarding the values that define our profession,” he stated. 

 

Reflecting on Ghana’s upcoming elections, Dr Tee called for peace, respect and unity. He urged Ghanaians to honour the peace pact recently signed by the 12 presidential candidates.  

 

“Our conduct before, during and after the elections will determine the legacy we leave for future generations. Let us approach this democratic milestone with tolerance and civility, ensuring Ghana remains a beacon of hope and stability,” he said. 

 

The evening also saw the induction of 66 new members into the CIMG fold, including the conferment of three Fellows and 31 Chartered Marketers.  

 

Dr Tee congratulated the inductees, encouraging them to embody excellence, innovation and ethical practice. “You are now part of a distinguished legacy. Let your actions and achievements continue to elevate the standards of our profession,” he advised. 

 

In attendance were the CIMG Marketing Man of the Year 2023, Mr David Eduaful, Managing Director of Labadi Beach Hotel, and the CIMG Marketing Woman of the Year 2023, Mrs Nana Akua Mensa-Bonsu, Managing Director of Primetime Limited.

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    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.