Leverage AI’s potential, but with ethical practices, marketers told

This year’s theme, ‘Harnessing the Power of AI as a Transformative Tool for Marketers’, highlighted the pivotal role AI plays in reshaping marketing strategies, data analysis, and consumer engagement. 

In his address, the National President of CIMG, Dr Kasser Tee, underscored AI’s revolutionary impact on marketing. He stressed that AI is not merely a tool but a transformative catalyst that offers unparalleled opportunities to gain deep insights, enhance efficiency, and deliver personalised experiences. 

“AI empowers us to understand consumer behaviour on a deeper level, tailor messaging to meet diverse audience needs, and create more inclusive marketing practices,” he noted. He further explained that AI extends beyond technological advancement, presenting a unique opportunity to foster a more connected, informed and empowered society. 

Dr Tee also emphasised the ethical implications of AI usage, urging marketers to uphold privacy, transparency and integrity.  

AI must enhance, not undermine, consumer trust 

“We must ensure AI serves to enhance, rather than undermine, consumer trust. By adhering to ethical principles, we can fully harness AI’s potential while safeguarding the values that define our profession,” he stated. 

Reflecting on Ghana’s upcoming elections, Dr Tee called for peace, respect and unity. He urged Ghanaians to honour the peace pact recently signed by the 12 presidential candidates.  

“Our conduct before, during and after the elections will determine the legacy we leave for future generations. Let us approach this democratic milestone with tolerance and civility, ensuring Ghana remains a beacon of hope and stability,” he said. 

The evening also saw the induction of 66 new members into the CIMG fold, including the conferment of three Fellows and 31 Chartered Marketers.  

Dr Tee congratulated the inductees, encouraging them to embody excellence, innovation and ethical practice. “You are now part of a distinguished legacy. Let your actions and achievements continue to elevate the standards of our profession,” he advised. 

In attendance were the CIMG Marketing Man of the Year 2023, Mr David Eduaful, Managing Director of Labadi Beach Hotel, and the CIMG Marketing Woman of the Year 2023, Mrs Nana Akua Mensa-Bonsu, Managing Director of Primetime Limited.