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MARKETING TALENT

Levergy appoints Nomaswazi Phumo as the agency’s Head of Strategy

By our African Marketing Confederation News Team | 2024

Well-known industry figure moves from Ogilvy South Africa and brings with her experience of working with a range of iconic brands. 

Nomaswazi Phumo. Photo supplied

Levergy, the Johannesburg-based marketing agency, has announced the appointment of Nomaswazi Phumo as its Head of Strategy.  

 

Phumo joins from Ogilvy South Africa, where she predominately worked on new business for the agency, as well as on the Mondelēz account. 

 

With over a decade in the industry, she has built a reputation for delivering effective strategic solutions for some of South Africa’s most iconic brands.  

 

She brings a wealth of strategic insight and a proven track record of driving impactful campaigns for clients across sectors, including FMCG and financial services brands. 

 

Among her notable achievements are her thought-leadership contributions to the Business Live national business news website, winning her first Effie award for the Mzansipoly board game campaign for the Nando’s QSR brand, and becoming a regular industry contributor on The Money Show with Bruce Whitfield, a national business-focused radio show. 

Drive meaningful impact for clients

 

“Nomaswazi’s extensive experience and achievements in the creative industry align seamlessly with Levergy’s mission to drive meaningful impact for our clients through creativity,” says Struan Campbell, founder and CEO of Levergy. 

 

“As we continue to evolve and expand, Nomaswazi’s commitment to connecting brands to South Africans resonates with Levergy’s core values. I am thrilled to welcome her to the Levergy team.” 

 

Among the agency’s high-profile clients are Audi, BMW, BBC Worldwide, Bridgestone, DStv and Bombay Sapphire. 

 

“I am motivated by Levergy’s growth trajectory and the compelling proposition of passion marketing,” states Phumo following her appointment. 

 

“I am eager to contribute to the agency’s strategic direction. Acknowledging the industry’s rapid evolution, I aim to leverage and cultivate diverse, rich insights for the agency and its clients to drive Levergy’s two core beliefs: brutal simplicity of thought and diversity of thought,” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.