
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
MARKETING TALENT
By our African Marketing Confederation News Team | 2024
Well-known industry figure moves from Ogilvy South Africa and brings with her experience of working with a range of iconic brands.
Nomaswazi Phumo. Photo supplied
Levergy, the Johannesburg-based marketing agency, has announced the appointment of Nomaswazi Phumo as its Head of Strategy.
Phumo joins from Ogilvy South Africa, where she predominately worked on new business for the agency, as well as on the Mondelēz account.
With over a decade in the industry, she has built a reputation for delivering effective strategic solutions for some of South Africa’s most iconic brands.
She brings a wealth of strategic insight and a proven track record of driving impactful campaigns for clients across sectors, including FMCG and financial services brands.
Among her notable achievements are her thought-leadership contributions to the Business Live national business news website, winning her first Effie award for the Mzansipoly board game campaign for the Nando’s QSR brand, and becoming a regular industry contributor on The Money Show with Bruce Whitfield, a national business-focused radio show.
Drive meaningful impact for clients
“Nomaswazi’s extensive experience and achievements in the creative industry align seamlessly with Levergy’s mission to drive meaningful impact for our clients through creativity,” says Struan Campbell, founder and CEO of Levergy.
“As we continue to evolve and expand, Nomaswazi’s commitment to connecting brands to South Africans resonates with Levergy’s core values. I am thrilled to welcome her to the Levergy team.”
Among the agency’s high-profile clients are Audi, BMW, BBC Worldwide, Bridgestone, DStv and Bombay Sapphire.
“I am motivated by Levergy’s growth trajectory and the compelling proposition of passion marketing,” states Phumo following her appointment.
“I am eager to contribute to the agency’s strategic direction. Acknowledging the industry’s rapid evolution, I aim to leverage and cultivate diverse, rich insights for the agency and its clients to drive Levergy’s two core beliefs: brutal simplicity of thought and diversity of thought,”

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.

In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.

Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.

European Marketing Confederation names Marketing guru Seth Godin as the winner of its Lifetime Achievement Award for 2026.

Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.