
Corruption remains top ethical concern for African PR professionals
On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.
MARKETING TALENT
By our African Marketing Confederation News Team | 2024
Well-known industry figure moves from Ogilvy South Africa and brings with her experience of working with a range of iconic brands.
Nomaswazi Phumo. Photo supplied
Levergy, the Johannesburg-based marketing agency, has announced the appointment of Nomaswazi Phumo as its Head of Strategy.
Phumo joins from Ogilvy South Africa, where she predominately worked on new business for the agency, as well as on the Mondelēz account.
With over a decade in the industry, she has built a reputation for delivering effective strategic solutions for some of South Africa’s most iconic brands.
She brings a wealth of strategic insight and a proven track record of driving impactful campaigns for clients across sectors, including FMCG and financial services brands.
Among her notable achievements are her thought-leadership contributions to the Business Live national business news website, winning her first Effie award for the Mzansipoly board game campaign for the Nando’s QSR brand, and becoming a regular industry contributor on The Money Show with Bruce Whitfield, a national business-focused radio show.
Drive meaningful impact for clients
“Nomaswazi’s extensive experience and achievements in the creative industry align seamlessly with Levergy’s mission to drive meaningful impact for our clients through creativity,” says Struan Campbell, founder and CEO of Levergy.
“As we continue to evolve and expand, Nomaswazi’s commitment to connecting brands to South Africans resonates with Levergy’s core values. I am thrilled to welcome her to the Levergy team.”
Among the agency’s high-profile clients are Audi, BMW, BBC Worldwide, Bridgestone, DStv and Bombay Sapphire.
“I am motivated by Levergy’s growth trajectory and the compelling proposition of passion marketing,” states Phumo following her appointment.
“I am eager to contribute to the agency’s strategic direction. Acknowledging the industry’s rapid evolution, I aim to leverage and cultivate diverse, rich insights for the agency and its clients to drive Levergy’s two core beliefs: brutal simplicity of thought and diversity of thought,”
On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Afoani leaves role as Head of Sales and Marketing – Africa at the IFFCO Group to become Senior Director for Coca-Cola Uplift – Africa.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.