While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
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Malawi institute publishes latest magazine ahead of 2023 conference
By our News Team | 2023
Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.
The Institute of Marketing in Malawi has published the second issue of its digital publication, E-Marketer Magazine.
This latest edition captures industry highlights, the major developments in the year, and dares marketers into continuous learning.
Photo credit: Institute of Marketing in Malawi
Discussing the publication, Daniel Ngwira, Director of Communications for IMM Malawi, says: “This issue is perfectly timed as it prepares all marketers going to the [annual IMM Malawi] conference to anticipate a great and memorable feast – and even those not attending, as it cuts across key issues affecting the modern marketer.
“The variety, pictures, trends and, of course, insights from the President all culminate into a great issue that this one is. It carries stories from different industries and it is a refreshing compilation worth the read.”
Articles include an analysis of how the country’s marketers are charting new courses around satellite TV in the wake of DStv’s exit from Malawi, mastering influencer marketing in 2023, and discovering affordable AI platforms for marketing success.
Published ahead of annual conference
The second issue of E-Marketer Magazine publishes ahead of the institute’s 2023 annual conference and awards, to be held at Sunbird Nkopola Lodge in Mangochi from 26 October to 29 October.
This year, the theme for the event is ‘Breaking Barriers: Marketing as a Catalyst for Economic Growth’.
Guest of Honour for the occasion is Malawi’s Minister of Trade and Industry, Hon. Sosten Gwengwe. Also attending from the side of government is the Minister of Tourism, Vera Kamtukule, who will address delegates on how to effectively market Malawi as a tourism destination to benefit the economy.
Other speakers include Juliet Ziswa, Marketing Director for OK Zimbabwe, who will discuss how do we build competitive local brands amidst globalisation.
Also taking to the podium is Peter Chulu. CEO of the Sermalo Group of Companies, who will share on the topic of data-driven marketing.
You can download a free copy of the second issue of E-Marketer Magazine here.
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