Malawi institute publishes latest magazine ahead of 2023 conference

By our News Team | 2023

Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.

The Institute of Marketing in Malawi has published the second issue of its digital publication, E-Marketer Magazine.


This latest edition captures industry highlights, the major developments in the year, and dares marketers into continuous learning.

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Photo credit: Institute of Marketing in Malawi

Discussing the publication, Daniel Ngwira, Director of Communications for IMM Malawi, says: “This issue is perfectly timed as it prepares all marketers going to the [annual IMM Malawi] conference to anticipate a great and memorable feast – and even those not attending, as it cuts across key issues affecting the modern marketer.


“The variety, pictures, trends and, of course, insights from the President all culminate into a great issue that this one is. It carries stories from different industries and it is a refreshing compilation worth the read.”


Articles include an analysis of how the country’s marketers are charting new courses around satellite TV in the wake of DStv’s exit from Malawi, mastering influencer marketing in 2023, and discovering affordable AI platforms for marketing success.


Published ahead of annual conference


The second issue of E-Marketer Magazine publishes ahead of the institute’s 2023 annual conference and awards, to be held at Sunbird Nkopola Lodge in Mangochi from 26 October to 29 October.


This year, the theme for the event is ‘Breaking Barriers: Marketing as a Catalyst for Economic Growth’


Guest of Honour for the occasion is Malawi’s Minister of Trade and Industry, Hon. Sosten Gwengwe. Also attending from the side of government is the Minister of Tourism, Vera Kamtukule, who will address delegates on how to effectively market Malawi as a tourism destination to benefit the economy.


Other speakers include Juliet Ziswa, Marketing Director for OK Zimbabwe, who will discuss how do we build competitive local brands amidst globalisation.


Also taking to the podium is Peter Chulu. CEO of the Sermalo Group of Companies, who will share on the topic of data-driven marketing.


You can download a free copy of the second issue of E-Marketer Magazine here.


Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.