A.M.C. MEMBER NEWS

Malawian marketers enjoy 2024 conference and elect a new President

By our African Marketing Confederation News Team | 2024

George Damson takes over from Isabel Kachinjika, who encourages new board to keep the vision alive through innovation and pushing boundaries.

The Institute of Marketing in Malawi, one of the founder members of the African Marketing Confederation, has announced the election of George Damson as its new President. He previously served as Vice President of IMM Malawi.

Delegates listen to a speaker at the 2024 conference. Photo: IMM Malawi

The new president, committee members and board were unveiled during the institute’s 2024 IMM Marketers Conference held at the Sunbird Nkopola Lodge in Mangochi, Lake Malawi, last week.

“I am committed to fostering an inclusive community where diverse voices are heard, valued and integrated into our decision-making processes,” Damson said in his acceptance speech.

According to a report by Times 360 Malawi, Outgoing President, Isabel Kachinjika, encouraged the new board to keep the IMM vision alive through innovation and pushing beyond boundaries.

“I have grown with IMM, and I carry with me the lessons I learned from each member. This role has taught me that when we innovate from a place of passion and purpose, we not only elevate our work but also those around us,” she said.

Marketers discuss leveraging technology to achieve success

This year’s IMM Marketers Conference theme was ‘Innovate to Elevate: Leveraging Technology for Marketing Success’.

Among the speakers was Nanzala Mwaura, Chief Growth Officer for Sub-Saharan Africa at Ipsos, who discussed the topic ‘Digital Transformation: Shaping Customer Experiences with Technology’.

Jose Alfaro, Social & Digital Analyst Senior Associate at the Sabin Vaccine Institute in Washington DC, took to the stage to deliver an eye-opening presentation on ‘Building a Data-Driven Marketing Culture’.

All things digital were also addressed by Taffy Gotora – Zimbabwean author, keynote speaker, multiple award-winning digital marketing expert and lecturer. She gave a Digital Marketing Masterclass to delegates.

Themba Nkuna raised the energy in the room as he delivered an electric presentation on ‘Harnessing Big Data for Targeted Marketing Strategies’.

The IMM Malawi kicked off day three of the conference with the Graduation Ceremony of the 2024 Professional Certificate in Digital Marketing intake. There were hearty congratulations all round!

Proceedings for this year’s conference closed with the 2024 IMM Marketing Excellence Awards, which was broadcast on Mibawa Television. You can watch a recording of the broadcast here.

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