A.M.C. MEMBER NEWS

Malawian marketers enjoy 2024 conference and elect a new President

By our African Marketing Confederation News Team | 2024

George Damson takes over from Isabel Kachinjika, who encourages new board to keep the vision alive through innovation and pushing boundaries.

The Institute of Marketing in Malawi, one of the founder members of the African Marketing Confederation, has announced the election of George Damson as its new President. He previously served as Vice President of IMM Malawi.

Delegates listen to a speaker at the 2024 conference. Photo: IMM Malawi

The new president, committee members and board were unveiled during the institute’s 2024 IMM Marketers Conference held at the Sunbird Nkopola Lodge in Mangochi, Lake Malawi, last week. 

 

“I am committed to fostering an inclusive community where diverse voices are heard, valued and integrated into our decision-making processes,” Damson said in his acceptance speech. 

 

According to a report by Times 360 Malawi, Outgoing President, Isabel Kachinjika, encouraged the new board to keep the IMM vision alive through innovation and pushing beyond boundaries. 

 

“I have grown with IMM, and I carry with me the lessons I learned from each member. This role has taught me that when we innovate from a place of passion and purpose, we not only elevate our work but also those around us,” she said. 

 

Marketers discuss leveraging technology to achieve success 

 

This year’s IMM Marketers Conference theme was ‘Innovate to Elevate: Leveraging Technology for Marketing Success’. 

 

Among the speakers was Nanzala Mwaura, Chief Growth Officer for Sub-Saharan Africa at Ipsos, who discussed the topic ‘Digital Transformation: Shaping Customer Experiences with Technology’. 

 

Jose Alfaro, Social & Digital Analyst Senior Associate at the Sabin Vaccine Institute in Washington DC, took to the stage to deliver an eye-opening presentation on ‘Building a Data-Driven Marketing Culture’. 

 

All things digital were also addressed by Taffy Gotora – Zimbabwean author, keynote speaker, multiple award-winning digital marketing expert and lecturer. She gave a Digital Marketing Masterclass to delegates. 

 

Themba Nkuna raised the energy in the room as he delivered an electric presentation on ‘Harnessing Big Data for Targeted Marketing Strategies’. 

 

The IMM Malawi kicked off day three of the conference with the Graduation Ceremony of the 2024 Professional Certificate in Digital Marketing intake. There were hearty congratulations all round! 

 

Proceedings for this year’s conference closed with the 2024 IMM Marketing Excellence Awards, which was broadcast on Mibawa Television. You can watch a recording of the broadcast here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.