Social Media
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
MARKETING OPPORTUNITIES
Space gives branding opportunities that are out of this world
By our News Team | 2021
Your marketing doesn’t have to be down to earth. Given sufficient resources, your brand could soon have a starring role in space.
Do you feel your brand strategies are down-to-earth and unexciting? A marketing company in the US may have some opportunities for you that are truly out of this world!
Gravity Space Marketing, which simply calls itself Gr@vity, is offering branding opportunities on the moon and in outer space to earth-bound businesses who think they’d like to reach for the stars.
As we know from the likes of Elon Musk, many elements of space travel and space research are now in the hands of the private sector, which means a greater awareness of the potential business opportunities.
Even some of the more traditional space endeavours – such as the International Space Station (ISS) – have not proven immune to the cash-generating potential of in-space marketing ideas. The latter, for example, allowed beauty brand Estée Lauder to send its Advanced Night Repair Serum to the ISS for a photo shoot with planet Earth as the backdrop.
Photo courtesy of Pexels via Pixabay
Sponsorship rights for moon landers
Now Gr@vity, which promotes itself as the first space and metaverse marketing company, is in the process of actively offering businesses around the world the opportunity to market on the moon and beyond. At the core of their offering are sponsorship rights for Intuitive Machines moon landers. There are three missions in total. The first of which, IM-1 Nova-C, will be launched in March 2022 and will be the first American spacecraft to land on the Moon in 50 years.
Among the marketing and branding opportunities on offer are:
- Naming rights for spacecraft. Gr@vity will place a brand name before IM-1 Nova-C ensuring brand attention amid all news associated with the mission. They are also offering partner titles.
- Prominent logo placement as close to the Intuitive Machines (IM) logo as possible, as well as vessel foot, leg and tank locations.
- Live digital branding, control room photoshoots and craft replicas.
- Opportunities to get products into space. For example, Columbia Sportswear’s new Omni-Heat Infinity reflective technology will be on board the lander to showcase its new material, which is tough enough to survive in space.
“We are a space agency that will help with marketing activations, content creation and also with some general business developments,” said Zach Zeurcher, founder of Gravity Space Marketing. “We are trying to combine these two opposing worlds, the creative side and the engineering side, so that these marketing activations are successful for brands in the space.”
Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Supply Chain
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Content Marketing
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.