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MARKETING OPPORTUNITIES

Space gives branding opportunities that are out of this world

By our News Team | 2021

Your marketing doesn’t have to be down to earth. Given sufficient resources, your brand could soon have a starring role in space.

Do you feel your brand strategies are down-to-earth and unexciting? A marketing company in the US may have some opportunities for you that are truly out of this world!

Gravity Space Marketing, which simply calls itself Gr@vity, is offering branding opportunities on the moon and in outer space to earth-bound businesses who think they’d like to reach for the stars.

As we know from the likes of Elon Musk, many elements of space travel and space research are now in the hands of the private sector, which means a greater awareness of the potential business opportunities. 

Even some of the more traditional space endeavours – such as the International Space Station (ISS) – have not proven immune to the cash-generating potential of in-space marketing ideas. The latter, for example, allowed beauty brand Estée Lauder to send its Advanced Night Repair Serum to the ISS for a photo shoot with planet Earth as the backdrop.

Marketing opportunities

Photo courtesy of Pexels via Pixabay

Sponsorship rights for moon landers

Now Gr@vity, which promotes itself as the first space and metaverse marketing company, is in the process of actively offering businesses around the world the opportunity to market on the moon and beyond. At the core of their offering are sponsorship rights for Intuitive Machines moon landers. There are three missions in total. The first of which, IM-1 Nova-C, will be launched in March 2022 and will be the first American spacecraft to land on the Moon in 50 years.

Among the marketing and branding opportunities on offer are:

  • Naming rights for spacecraft. Gr@vity will place a brand name before IM-1 Nova-C ensuring brand attention amid all news associated with the mission. They are also offering partner titles.
  • Prominent logo placement as close to the Intuitive Machines (IM) logo as possible, as well as vessel foot, leg and tank locations.
  • Live digital branding, control room photoshoots and craft replicas.
  • Opportunities to get products into space. For example, Columbia Sportswear’s new Omni-Heat Infinity reflective technology will be on board the lander to showcase its new material, which is tough enough to survive in space.

“We are a space agency that will help with marketing activations, content creation and also with some general business developments,” said Zach Zeurcher, founder of Gravity Space Marketing. “We are trying to combine these two opposing worlds, the creative side and the engineering side, so that these marketing activations are successful for brands in the space.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.