
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
MARKETING OPPORTUNITIES
By our News Team | 2021
Your marketing doesn’t have to be down to earth. Given sufficient resources, your brand could soon have a starring role in space.
Do you feel your brand strategies are down-to-earth and unexciting? A marketing company in the US may have some opportunities for you that are truly out of this world!
Gravity Space Marketing, which simply calls itself Gr@vity, is offering branding opportunities on the moon and in outer space to earth-bound businesses who think they’d like to reach for the stars.
As we know from the likes of Elon Musk, many elements of space travel and space research are now in the hands of the private sector, which means a greater awareness of the potential business opportunities.
Even some of the more traditional space endeavours – such as the International Space Station (ISS) – have not proven immune to the cash-generating potential of in-space marketing ideas. The latter, for example, allowed beauty brand Estée Lauder to send its Advanced Night Repair Serum to the ISS for a photo shoot with planet Earth as the backdrop.
Photo courtesy of Pexels via Pixabay
Sponsorship rights for moon landers
Now Gr@vity, which promotes itself as the first space and metaverse marketing company, is in the process of actively offering businesses around the world the opportunity to market on the moon and beyond. At the core of their offering are sponsorship rights for Intuitive Machines moon landers. There are three missions in total. The first of which, IM-1 Nova-C, will be launched in March 2022 and will be the first American spacecraft to land on the Moon in 50 years.
Among the marketing and branding opportunities on offer are:
“We are a space agency that will help with marketing activations, content creation and also with some general business developments,” said Zach Zeurcher, founder of Gravity Space Marketing. “We are trying to combine these two opposing worlds, the creative side and the engineering side, so that these marketing activations are successful for brands in the space.”
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.