African media research body plans its latest conference in October

By our News Team | 2022

Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.

The Pan African Media Research Organisation (Pamro), the industry forum for businesses operating in the media research, measurement and analytical space, is hosting its 23rd annual conference on 24 October in Cape Town, South Africa.

This much-anticipated conference will see like-minded media owners, marketers, brand managers and advertising executives exchange meaningful research methodologies by consolidating meaningful data available. 

Media Research

Photo Credit: Rodnae Productions from Pexels

Elevating Media Measurement and Evaluation in a Resilient Africa is the theme of this year’s conference, which is a two-day hybrid affair – a welcome change after meeting virtually for the previous two years. 

In-person attendees will convene at the Radisson Blu Waterfront Conference Centre in Cape Town. 

During the conference experts will share their successes, challenges and failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, assisting in improving the industry as a whole. 

Panel discussions, case studies and papers

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities.

Attending the conference, whether in person or virtually, will give delegates a greater understanding of elevated media practices in Africa, consumer behaviour insights, global media trends and challenges, and meaningful research methodologies, as well as allow them to glean strategic recommendations from industry leaders.

Writing in a previous issue of Strategic Marketing for Africa, the magazine of the African Marketing Confederation (AMC), Pamro’s President, Dr Sifiso Falala, explained that it is an Africa-wide member-based organisation aimed at promoting co-operation and uniformity in elevating the quality of research throughout the continent.

Through its annual conference, it attracts some of the foremost researchers and speakers from throughout the world. The 2021 conference was themed Finding Certainty in Uncertain Times Through Measurement’

You can read about that conference in Issue 1 2022 of Strategic Marketing for Africa (the 4th issue of our new-look magazine). You can find the magazine online here.