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MEDIA RESEARCH
By our News Team | 2021
Annual event goes online-only due to Covid, but still attracts more than 4 000 African and overseas delegates.
With media consumption habits in Africa changing as a consequence of growing digitisation, social media access, globalisation and Covid-19, the Pan African Media Research Organisation’s (Pamro) recent annual conference took on increased significance.
The three-day online conference attracted an average of more than 4 000 people a day, with delegates attending from as far afield as the US, UK and the Netherlands.
Pamro has hailed the 2021 event as a success, adding that each of the six daily sessions covered a variety of topics, with presenters representing global brands operating in Africa.
Case studies brought topics to life
“All of the sessions were of excellent quality and the real-life case studies from the continent brought the topics to life,” said Dr Sifiso Falala, President of PAMRO and CEO of Plus 94 Research.
Image by Gerd Altmann from Pixabay
“The theme ‘Finding certainty in uncertain times’ was a thread throughout the three days and the newly introduced online Q&A facility was also a hit, with many delegates able to direct questions to specific presenters,” Falala added.
As is the norm at all Pamro annual conferences, the event wrapped up with the announcement of the winning papers. The 2021 winners are as follows:
“Despite pandemic challenges, we believe we were able to deliver a meaningful online experience to delegates within the virtual space and, with any luck, next year we will resume a face-to-face event in Morocco, as planned for 2019,” Falala said.
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