Nike puts its US1-billion media business up for grabs next year

By our News Team | 2021

Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.

A media account worth an estimated US$1-billion sounds like a nice little bit of income … if you can get it, that is!

Little wonder, then, that the international media agency scene is abuzz with the news that the combined Nike/Jordan sports apparel media business is being put up for review in the new year.

According to industry sources, Nike has not run a global media review of this scale in more than a decade. 

The Nike/Jordan brands’ media account is with different agencies across regions, so it will not be a case of one media agency potentially losing everything during the new business pitch. In fact, participating agencies will likely have some piece of the current action to defend, depending on the market.

Media Reviews

Photo by Kolforn via Wikipedia

Some agencies could lose more than others

International media agencies who are part of the process are believed to include GroupM, Omnicom Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media and Havas Media. 

“Some agencies, however, stand to lose more than others. WPP-owned Mindshare, for instance, handles traditional planning and buying in Europe and other markets. Stagwell-owned Assembly holds pieces of the business in Europe and Asia, and Hakohodo has the business in Japan,” the industry website Campaign Live reported.

“In the US, longtime creative partner Wieden+Kennedy is Nike’s primary media agency. The domestic account is estimated to be worth US$300- to US$400-million.”

The formal review is expected to start in early January, with Nike expected to choose its partners in the Northern Hemisphere spring (Southern hemisphere autumn).

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.