We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
MEDIA REVIEWS
Nike puts its US1-billion media business up for grabs next year
By our News Team | 2021
Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.
A media account worth an estimated US$1-billion sounds like a nice little bit of income … if you can get it, that is!
Little wonder, then, that the international media agency scene is abuzz with the news that the combined Nike/Jordan sports apparel media business is being put up for review in the new year.
According to industry sources, Nike has not run a global media review of this scale in more than a decade.
The Nike/Jordan brands’ media account is with different agencies across regions, so it will not be a case of one media agency potentially losing everything during the new business pitch. In fact, participating agencies will likely have some piece of the current action to defend, depending on the market.
Photo by Kolforn via Wikipedia
Some agencies could lose more than others
International media agencies who are part of the process are believed to include GroupM, Omnicom Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media and Havas Media.
“Some agencies, however, stand to lose more than others. WPP-owned Mindshare, for instance, handles traditional planning and buying in Europe and other markets. Stagwell-owned Assembly holds pieces of the business in Europe and Asia, and Hakohodo has the business in Japan,” the industry website Campaign Live reported.
“In the US, longtime creative partner Wieden+Kennedy is Nike’s primary media agency. The domestic account is estimated to be worth US$300- to US$400-million.”
The formal review is expected to start in early January, with Nike expected to choose its partners in the Northern Hemisphere spring (Southern hemisphere autumn).
Why trust has become a critical asset for hotel industry marketers
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Consumers have doubts about products when they’re designed by AI
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
Top African marketing voices confirmed for AMC 2026
Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.
Broadcast Research Council confirms launch of total video measurement
New industry currency will bring South African television and online video audiences together in a single measurement system.
Sense of belonging and atmosphere are key to attracting event-goers
Making people feel that an event space reflects their values leads to long-term loyalty and spending. FOMO also plays its part.
Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.