Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
MEDIA REVIEWS
Nike puts its US1-billion media business up for grabs next year
By our News Team | 2021
Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.
A media account worth an estimated US$1-billion sounds like a nice little bit of income … if you can get it, that is!
Little wonder, then, that the international media agency scene is abuzz with the news that the combined Nike/Jordan sports apparel media business is being put up for review in the new year.
According to industry sources, Nike has not run a global media review of this scale in more than a decade.
The Nike/Jordan brands’ media account is with different agencies across regions, so it will not be a case of one media agency potentially losing everything during the new business pitch. In fact, participating agencies will likely have some piece of the current action to defend, depending on the market.
Photo by Kolforn via Wikipedia
Some agencies could lose more than others
International media agencies who are part of the process are believed to include GroupM, Omnicom Media Group, Dentsu Media, Publicis Media, IPG Mediabrands, Stagwell Media and Havas Media.
“Some agencies, however, stand to lose more than others. WPP-owned Mindshare, for instance, handles traditional planning and buying in Europe and other markets. Stagwell-owned Assembly holds pieces of the business in Europe and Asia, and Hakohodo has the business in Japan,” the industry website Campaign Live reported.
“In the US, longtime creative partner Wieden+Kennedy is Nike’s primary media agency. The domestic account is estimated to be worth US$300- to US$400-million.”
The formal review is expected to start in early January, with Nike expected to choose its partners in the Northern Hemisphere spring (Southern hemisphere autumn).
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.