Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
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Minister stresses vital role of Malawi’s marketers in growing tourism
By our News Team | 2023
It is through their creativity and innovative approaches that the country can encourage travellers to explore its wonders, conference hears.
Malawi’s marketers are pivotal in achieving the dream of making the country one of the best tourism destinations in the world, delegates to the annual Institute of Marketing in Malawi Conference heard last week.
Addressing the 2023 IMM Marketers Conference held at Sunbird Nkopola Lodge in Mangochi from 26th to 29th October, the country’s Minister of Tourism, the Honourable Vera Kamtukule, emphasised a vital principle: belief comes first.
Malawi’s Minister of Tourism, the Honourable Vera Kamtukule, addresses 2023 Institute of Marketing in Malawi Conference. Photo credit: IMM Malawi
“Malawi is a jewel of natural beauty, rich cultural heritage and warm hospitality. Our nation possesses the essential elements to stand as a top-tier tourist destination. What we need now is the unwavering belief that this vision is not only attainable, but imperative,” the Minister said.
“Marketers, you are the architects of perception, the storytellers and the promoters. Your role in conveying the allure of our nation to the global stage cannot be overstated. It is through your creativity, strategies and innovative approaches that we can kindle the desire in travellers to explore the wonders of Malawi.”
The Minister highlighted that belief is the foundation of any great endeavour. When Malawians believe in the transformative power of tourism, they will become resolute in making it a reality.
She stressed that tourism is not a standalone industry. Rather, it is the anchor that supports numerous sectors and generates jobs, stimulates the economy, and supports countless livelihoods.
Marketers have a unique responsibility
“Marketers, you have a unique responsibility in this journey. You have the power to shape perceptions, to capture hearts and minds, and to inspire travel. Your work extends beyond advertising; it is about presenting the vision of a brighter future for Malawi through tourism,” the Minister said.
“Together, let’s work with unwavering belief and determination. Let’s share with the world the splendours of Malawi, its diverse culture, its pristine landscapes, and the warmth of its people. With your dedication and belief, we can make Malawi the world’s finest tourism destination, creating a brighter future for all.”
The theme for the 2023 conference was ‘Breaking Barriers: Marketing as a Catalyst for Economic Growth’.
It included presentations by various top-level speakers. Among them was Juliet Ziswa, Marketing Director for OK Zimbabwe, who discussed how to build competitive local brands amidst globalisation. And Peter Chulu. CEO of the Sermalo Group of Companies, who shared on the topic of data-driven marketing.
There was also a Panel Discussion that analysed the role of Government and the private sector in overcoming trade barriers and unlocking market access.
Day two of the conference concluded with the Graduation Ceremony of the 2023 Professional Certificate in Digital Marketing intake.
The final day featured the 2023 IMM Marketing Excellence Awards, which was broadcast live on MBC TV and on the MBC Facebook page. There was also a special performance from music star, Driemo.
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