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Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
BRAND VALUE
By our News Team | 2021
Banking giant FNB is South Africa’s most valuable brand for second successive year, according to Kantar BrandZ.
First National Bank (FNB) retains top position with brand value of US$2.7bn
Takealot enters the ranking at No.23 with a brand value of US$446m
Against a backdrop of global and local crises, South African brands have proven remarkably resilient in 2021 and are well on the road to recovery, reflected in the cumulative value of the 2021 Kantar BrandZ Most Valuable South African Brands ranking, which this year stands at US$28.8bn.
According to Kantar, it highlights the power of brand resilience in the face of macroeconomic turbulence and pandemic effects and we are starting to see a reversing of the long-term trend of steep erosion of brand value in South Africa.
FNB is SA’s most valuable brand for the second year running with a brand value of US$2.7bn. Vodacom moved up the ranking to No.2 with a brand value of US$2.57bn, while Castle beer held steady at No.3 with a brand value of US$2.52bn.
Emerging ecommerce giant Takealot is this year’s only new entrant at No.23 with a brand value of US$446m.
The rapid adoption of ecommerce during the pandemic saw brands accelerate towards digitisation. Responding quickly and decisively to the pandemic, the fastest rising brand was health and insurance giant Discovery at No.7, with a brand value of US$1.38bn. This is a 26.6% increase in brand value.
Key trends
Trends and highlights in this year’s Kantar BrandZ Most Valuable South African Brands study include:
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
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The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.