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BRAND VALUE

SA's digital-first brands dominate Valuable Brands list

By our News Team | 2021

Banking giant FNB is South Africa’s most valuable brand for second successive year, according to Kantar BrandZ.

First National Bank (FNB) retains top position with brand value of US$2.7bn
Takealot enters the ranking at No.23 with a brand value of US$446m

Against a backdrop of global and local crises, South African brands have proven remarkably resilient in 2021 and are well on the road to recovery, reflected in the cumulative value of the 2021 Kantar BrandZ Most Valuable South African Brands ranking, which this year stands at US$28.8bn.

According to Kantar, it highlights the power of brand resilience in the face of macroeconomic turbulence and pandemic effects and we are starting to see a reversing of the long-term trend of steep erosion of brand value in South Africa.

FNB is SA’s most valuable brand for the second year running with a brand value of US$2.7bn. Vodacom moved up the ranking to No.2 with a brand value of US$2.57bn, while Castle beer held steady at No.3 with a brand value of US$2.52bn.

Emerging ecommerce giant Takealot is this year’s only new entrant at No.23 with a brand value of US$446m. 

The rapid adoption of ecommerce during the pandemic saw brands accelerate towards digitisation. Responding quickly and decisively to the pandemic, the fastest rising brand was health and insurance giant Discovery at No.7, with a brand value of US$1.38bn. This is a 26.6% increase in brand value.

Key trends

Trends and highlights in this year’s Kantar BrandZ Most Valuable South African Brands study include:

  • FNB’s performance as top brand is based on a strong focus on digital innovation pre-pandemic and strong consumer understanding.
  • The ranking of this year’s only new entrant, Takealot, was due to its accelerated digitisation and rapid advance of ecommerce during the pandemic.
  • Discovery was this year’s biggest improver, with a 26.6% increase in brand value.
  • Discovery, Capitec Bank and Absa bank bucked a declining trend in financial services with a 26.6%, 10.4% and 3.2% growth in brand value respectively.
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Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.