A.M.C. MEMBER NEWS

National Institute of Marketing of Nigeria elects first female President

By our African Marketing Confederation News Team | 2025

Dr Bolajoko Bayo-Ajayi plans to leverage her extensive experience within the institute to reposition and strengthen it.

The National Institute of Marketing of Nigeria (NIMN) recently elected Dr Bolajoko Bayo-Ajayi as its new President. She becomes the first woman to assume the role. 

 

Dr Bayo-Ajayi has extensive experience within the NIMN and plans to reposition and  

strengthen the institute by leveraging the expertise gained from those roles. Her service includes being a Council member and 1st Vice President.  

 

Expressing her enthusiasm for leading the NIMN forward, she noted that serving within the NIMN in various capacities had “opened my eyes to both the opportunities and the pressing needs required to propel our institute forward”. 

 

Dr Bayo-Ajayi is a Fellow of the NIMN, a Certified Performance Coach (CPC) and holds a Doctor of Business Administration (DBA) from Unicaf University. She has enjoyed a distinguished career spanning over 30 years across various industries, and with well-known global organisations such as Guinness, The Coca-Cola Company, Cadbury, Samsung and L’Oréal. 

Dr Bolajoko Bayo-Ajayi with outgoing NIMN President, Idy Enang. Photo: LinkedIn

Handover was a moment of reflection 

 

She succeeds Idy Enang, who has concluded his tenure as NIMN President. Enang noted in a LinkedIn post: “It was more than just a handover, it was a moment of reflection, of gratitude, and of legacy. 

 

“Looking around that room, seeing familiar faces and new voices ready to lead, I was reminded that every role we hold is temporary, but the impact we make can be lasting. Thank you to everyone who walked this journey with me. From colleagues and council members to the incredible marketers who continue to raise the bar. 

 

“Now, we look forward. With clear vision and renewed purpose. Because the end of one chapter often makes space for a new kind of story to begin.” 

 

Great honour to lead the institute 

 

In her own LinkedIn post, Dr Bayo-Ajayi says: “It is a great honour to lead this esteemed institute of great marketing professionals and academia.  

 

“I have been overwhelmed by the inspiring words and kind messages that I have received since the announcement. Most especially, the several offer of support from NIMN members as well as industry colleagues and partners. 

 

“I look forward to working with members, stakeholders, and industry professionals to advance the marketing profession. Thank you for the trust and confidence.” 

 

The National Institute of Marketing of Nigeria is a member of the African Marketing Confederation (AMC). 

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