OUTER SPACE ADVERTISING

Never mind outdoor ads, outer space ad concept launches soon

By our News Team | 2021

Canadian space-tech company involved in the idea says consumers don’t need to worry about advertising pollution in the cosmos.

For consumers who already think there’s too much outdoor advertising around Africa’s cities and the continent’s wide-open spaces, things are about to get a lot more concerning.

A Canadian company involved in developing space technology has announced that it is making space advertising possible with the help of SpaceX, the tech business run by African-born Elon Musk.

During the early part of next year, SpaceX will carry a small satellite called CubeSat aboard one of its rockets undertaking a moon mission, and launch the CubeSat into orbit. Once there it will deploy a screen capable of displaying advertisements, logos and art.

This feed will then be broadcast to livestreaming platforms like Twitch and YouTube. Which, fortunately, means that future astronauts and space travellers won’t be seeing bright flashing Big Mac billboards in outer space as they hurtle towards Mars and beyond.

No uncontrolled ad pollution

But, of course, there’s always the worry that what starts out as a novel, non-intrusive marketing concept evolves into uncontrolled space-based ad pollution. The company involved, Geometric Energy Corporation (GEC), says not.

GEC’s Co-founder and CEO, Samuel Reid, said via Twitter that the project involved non-disruptive space ads.

“The invisibility of anything Geometric does in space is a 100% priority and we will never compromise ground-based astronomy or global public citizens’ freedom to a light-pollution free night sky!

“That is the entire point of why this project was disruptive, non-obtrusive space ads,” Reid wrote.

Buy ads with cryptocurrency

Interestingly, marketers wanting to capitalise on this advertising opportunity will have to pay with the Dogecoin cryptocurrency. One of Dogecoin’s board members is Vitalik Buterin, a close business associate of Musk.

“Having officially transacted with Doge for a deal of this magnitude, Geometric Energy Corporation and SpaceX have solidified Doge as a unit of account for lunar business in the space sector,” Reid said in a media statement.

Will it work as a marketing idea? Some experts believe it will, based on novelty value alone.

“Whatever is run will [give] so much enhanced value to the brands and the advertisers,” Barry Frey of the Digital Place-based Advertising Association told the publication Adweek. “The audience will come from social amplification.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.