Financial brands choose independent agency after long pitch process

Virtual pitching is a daunting process

Added Kgaugelo Maphai, Chairman of the Matrix Communications Group (left in photograph): “Pitching is always a daunting experience, especially now, where you’re likely to present to a group of panelists virtually. 

“When we launched the Matrix Group, it was critical that we invest and partner with some of the best local agencies in line with our strategy of building a leading pan-African integrated communications group. In TMI Media, we have an agency that is award-winning and has continuously punched above its weight.”

Explained Maphai: “We didn’t pitch like a typical media agency. Instead, we used the Matrix Group’s integrated approach to showcase our capabilities, local insights and bespoke tools from our other agencies to demonstrate our understanding of the local consumer landscape in this evolving world we now live in.” 

Mokaedi Dilotsotlhe, Group Executive of Brand at Santam, said all of the pitches were of a high standard and thanked the participating agencies for their professionalism.

“It was a tight race, but what swayed the panel towards TMI Media was their somewhat provocative and unconventional thinking, the depth of experience in the team, their deep focus on metrics and the fact that they demonstrated they were not only in touch with current trends, but were gearing for a future demanding more innovation and digitisation.”