Instagram unveils new range of data analytics tools for marketers

By our News Team | 2021

Marketers and content creators using Instagram are now able to access additional data on audience reach and engagement.

Social media platform Instagram has introduced new data analytics that will help marketers, creatives and influencers to learn more about their audience and how they are engaging with the content being posted.

“Today, we’re introducing accounts engaged, engaged audience, reached audience and new transparency for creators who partner with brands,” Instagram said in a recent announcement.

In a commentary following the announcement, the website Social Media Today said the new data points would help guide marketers’ posting decisions and provide more opportunity to optimise their approach based on more specific data points.

New data analytics from Instagram

Image by freestocks from Pixabay

Here’s how Instagram has explained what’s new in Instagram Insights:

Accounts Engaged & Engaged Audience

Accounts engaged highlights the total number of accounts that interacted with your content in a given time period. To help professionals better understand who’s engaging with their content, we’re also providing key demographic information including top cities, top countries, top age ranges and gender, as well as a breakdown by followers and non-followers. We will continue to highlight the total number of content interactions received across each content format.


More Information About Your Reached Audience

In addition, we have added new information about reach. In May 2021, we launched several updates to reach, providing more visibility into the accounts you’re reaching and how you’re reaching them. Today, we will begin providing demographic information about your reached audience, including top cities, top countries, top age ranges and gender. This information can be found by tapping “accounts reached” in Insights.


More Visibility for Creators that Partner with Brands

We will also be providing additional visibility for creators who partner with brands. We’ve been inspired by the creative ways our community of businesses and creators have come together to create collaborative content. When a brand promotes a creator’s post with the paid partnership label or creates an ad without a pre-existing post, that creator will now be able to see the performance of that ad including reach, likes, comments, saves and shares. Creators can now find this information by selecting “view ads and insights” within the branded content ads section in settings.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.