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EVENT INDUSTRY

Staging engaging events as online fatigue sets in

By our News Team | 2021

What once worked to make an event successful may no longer work. Even what first worked early on in the pandemic often doesn’t work now.

“Insanity is doing the same thing over and over and expecting different results.”

Covid-19 has changed the world, and the events industry has suffered enormously. Large crowds (or even small crowds) have regularly been restricted or even banned when it comes to events. 

What once worked to make an event successful may no longer work. What once worked early on in the pandemic often doesn’t work now.

While the industry has shifted to online events, even that is starting to wear thin with online fatigue a recurring theme. A recent article stated that one in four bosses reported having to fire an employee for inappropriate behaviour during an online meeting. 

The world is moving towards opening up again. This means marketers have to change the way they do things or risk becoming redundant in this new model of events.

In an interview, marketing news website Marketing-Interactive spoke to marketing expert, Cathy Song Novelli, Senior Vice-President for Marketing and Communications at event platform Hubilo. She comments on what the future might bring.

The problem of Zoom fatigue

Novelli says: “One thing we have noticed is how many people are experiencing Zoom fatigue. But everyone is pushing their emojis. Emojis are a huge thing that is a relatively new feature for us. Who knew that this is the most coveted feature that attendees want! People don’t want to chat; they want to respond to the emojis. 

It is about being in touch with what is going to engage attendees, and what is going to get them to lean-in more, download more content, and visit more booths.

“It’s a totally different formula than in-person. What is great with virtual is that you get that behavioural data about what your attendees loved, what they didn’t and what got them to be engaged. Then you can take that data and see what worked well and make each event better and better.”

Source: Hubilo

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.