Cracking the Africa Code: The functional path to market leadership
May 26, 2026
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
LATEST news
Lagos modernising agricultural value chain and tackling food insecurity
May 25, 2026
Commissioner for Agriculture and Food Systems unveils facility that, when completed, could become SSA’s largest food logistics hub.
Disability inclusion in advertising can build stronger brand affinity
May 25, 2026
Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.
Traceability: Giving Africa a marketing edge the world can audit
May 22, 2026
For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.
Three Southern African destinations form new tourism partnership
May 22, 2026
Collaboration signifies a more coordinated regional approach that unites marketing, shared capabilities and event-driven opportunities.
Marketing veteran Nthabi Motsoeneng joins Sun International as CMO
May 21, 2026
Africa-focused leisure, gaming and hospitality group Sun International has announced the appointment of Nthabi Motsoeneng as its Chief Marketing Officer.
Moroccan supermarket chain LabelVie continues its expansion strategy
May 21, 2026
Moroccan supermarket chain LabelVie continues its expansion strategy. Group opened 31 new outlets in the first quarter of 2026.
Market research company Ask Africa appoints Jezile Dhlamini
May 20, 2026
Dhlamini brings close to 20 years of insights experience across varied industries and sectors to her new role.
Ghana’s Robert Ebo Hinson again tops African marketing scholar ranking
May 20, 2026
Well-known academic’s sustained performance in the rankings shows local scholars can build global careers while remaining rooted in Africa.
Southern African marketing bodies launch Regional Winter School
May 19, 2026
Malawi, Zambia and Zimbabwe unveil a regional knowledge-sharing model to reinforce cross-border professional integration in marketing.
Amazon seals brand partnership with South Africa’s rugby captain
May 19, 2026
Brand wants to leverage Siya Kolisi’s authentic audience connection while supporting the community work of the Kolisi Foundation.
AI is causing ‘profound shifts’ in brand value – Kantar report
May 15, 2026
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
New US$40-million Cheetos manufacturing plant a boost for Zimbabwe
May 15, 2026
Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.
First official Liverpool FC retail stores are opening in Africa
May 14, 2026
Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.
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