Africa takes stage from raw supply to brand ownership
April 1, 2026
Insights from Helen McIntee-Carlisle on Africa’s shift from commodity supply to global brand ownership, powered by AfCFTA, trade access, and innovation.
LATEST news
Colonel Sanders hasn’t chickened out of the Rwandan fast-food market
April 1, 2026
After a temporary absence from Kigali, KFC is making a comeback and plans to increase its presence in the country.
Morocco accelerates tourism strategy by adding 25,000 hotel rooms
April 1, 2026
The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.
South African Tourism announces appointment of new Chief Marketing Officer
March 30, 2026
Experienced nation branding and strategic marketing communications specialist, Sithembile Ndaba, joins after almost 15 years with Brand SA.
Will Smith helps Angolan tourism to step onto the world stage
March 30, 2026
As part of a sponsorship partnership with the Hollywood actor’s electric powerboat racing team, Angola will receive global brand exposure.
Stafford Irish Spirits Nigeria announces Executive Director appointment
March 27, 2026
Motunrayo Ojuolape moves from broadcasting to marketing and now commercial operations. She is tasked with transforming the commercial function.
Fear of selling radical innovations can doom salespeople to failure
March 27, 2026
Study finds that redefining the sales role from solo expert to collaborative problem-solver is vital with innovative products.
Nominations closing for SA’s top marketing and supply chain pros
March 26, 2026
IMM Institute’s Excellence Awards honour country’s best in marketing, supply chain and business leadership. Nominations close soon.
Unilever Foods appoints social-first agency to drive influencer strategy
March 26, 2026
Company is ‘leaning strongly into creators who can help our stories travel further, feel more authentic and resonate more deeply’.
Nigeria secures financing to upgrade two of its busiest major seaports
March 25, 2026
The project will fund upgrades to the Lagos Port Complex in Apapa and the Tincan Island Port Complex, which together handle the majority of Nigeria’s maritime trade.
Sprite soft drink brand and America’s NBA announce global partnership
March 25, 2026
Under the new agreement, Sprite will have a brand presence at games, as well as the NBA’s global activations and fan-engagement activities.
Twinings Ovaltine invests in first manufacturing plant in Nigeria
March 24, 2026
New facility should help reduce supply chain costs, cope with foreign exchange shortages and penetrate regional markets more effectively.
EABL appoints AJ Michira as Group Marketing and Innovations Director
March 24, 2026
She will play a central role in driving marketing innovation, strengthening brand portfolios and deepening consumer engagement.
Historic Alliance: African Marketing, Supply Chain, and Technology Confederations Launch
March 23, 2026
Three leading African bodies – AMC, ASCON, and TICON Africa – launch a landmark joint conference set for September.
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