
Revived Express store brand hits the mark for Edgars in Zimbabwe
Cost-conscious shoppers taking up new clothing offering as Government clamps down on sale of second-hand imported garments.

Cost-conscious shoppers taking up new clothing offering as Government clamps down on sale of second-hand imported garments.

Engaging with new supermarket technology is linked to increases in spending, basket size and time spent in store – research.

More than $1,1-billion to be spent on improving the 1,400km-long corridor that provides a critical trade route for Cameroon and the CAR.

A combination of distinctive branding and customer experience contributes more to brand differentiation than any other factor.

Funds will expand production capacity and market presence, as the company pursues a broader African expansion strategy.

If influencers neglect environmental sustainability considerations in their unboxing videos, consumers won’t see it as a priority.

Company heads to North African country of Algeria as it seeks a foothold in Africa and the Mediterranean region.

Buying counterfeits is not primarily a budget-driven phenomenon. Social, psychological and status-related motivations play an important role.

The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.

Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.

Malawi, Zambia and Zimbabwe have completed their inaugural joint Winter School to reinforce cross-border professional integration in marketing.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, there’s still time to step forward.

The latest decree forms part of Angola’s ongoing efforts to reduce its high level of dependence on imported food products.

Former NielsenIQ exec brings more than three decades of leadership experience spanning sectors such as consumer goods and data analytics.
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