In the battle for the open market consumer, sellers are influencers
June 5, 2026
In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.
LATEST news
Loyalty is no longer just about rewards – real-time engagement matters
June 5, 2026
Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.
Marketing guru Seth Godin honoured by AMC’s European partner body
June 5, 2026
European Marketing Confederation names Marketing guru Seth Godin as the winner of its Lifetime Achievement Award for 2026.
‘Food Deserves Pepsi’ soccer-focused campaign debuts ahead of World Cup
June 2, 2026
Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.
Tiger now has less of a sweet tooth as it sells Beacon chocolate brand
June 2, 2026
Local FMCG giant Tiger Brands it is selling Beacon chocolates but retaining several other sweet and sugar confectionary brands.
AI ads almost indistinguishable – but they don’t perform as well
June 1, 2026
AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
Why influencer marketing success requires all hands on deck
June 1, 2026
The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Mondelēz makes senior appointment to its West African operation
June 1, 2026
Ayman Fahmy, who has leadership experience in Africa and other emerging markets, will have strategic oversight of Cadbury Nigeria Plc.
Unilever activates 35 personal care brands for World Cup campaign
June 1, 2026
FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.
‘Sustainable action’ to take centre stage at media research conference
May 28, 2026
Pan African Media Research Organisation issues call for papers as it gears up for its 2026 gathering in Rwanda.
Starbucks gives its AI-powered inventory counting technology the boot
May 28, 2026
Expectation of ‘greater speed and fewer errors’ not met by the technology, which was introduced only nine months ago.
WPP Production appoints new CEO to drive business in the EMEA region
May 27, 2026
WPP Production has announced the promotion of Santiago Sánchez-Lozano to Chief Executive Officer for the Europe, Middle East and Africa region.
MTN is Africa’s most valuable brand, Tusker is its strongest brand
May 27, 2026
The latest Africa-wide study finds South Africa still dominates the brand landscape, with Morocco and Egypt bubbling under.
NielsenIQ report emphasises how global commerce models are converging
May 26, 2026
Digital commerce models pioneered in Asian markets are merging with those of Western countries to rapidly reshape the way the world shops.
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