Morocco’s branded coffee shop market is being heavily contested
June 30, 2023
International coffee shop franchise brands are seeing an opportunity, as research finds Morocco has the most market potential in MENA.
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Marketers who ‘think small’ may have better results, researchers find
June 30, 2023
Brands should not rely solely on the classic KPIs of followers and engagement rates when choosing an influencer to work with.
Group Strategy Director recognised as a top young South African
June 29, 2023
Wunderman Thompson executive wins Film and Media category in Mail & Guardian 200 Young South Africans 2023 Awards.
Unilever opens its new high-tech East Africa warehouse in Nairobi
June 29, 2023
Equipped with the latest developments in automated storage and retrieval systems, it will handle high-mix, health and beauty products.
New research determines why consumers like, or dislike, slogans
June 28, 2023
Research team identifies five linguistic properties that have opposing effects on whether a slogan is liked or remembered.
A logo must stand out, but also convey your brand’s core values
June 28, 2023
Simplicity and consistency are important factors. So too are choosing the right colours and having a unique element.
Targeting young tech-heads? Perhaps NFTs are the way to go?
June 27, 2023
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Ogilvy SA launches a specialised TikTok hub to assist local brands
June 27, 2023
SA’s becomes the latest addition to a growing global TK.Lab network which has a presence in 20-plus markets around the world.
US agencies are likely to lose 32,000 jobs to automation by 2030
June 26, 2023
Study says around 7.5% of the total agency workforce could have their jobs replaced, but creative problem-solving roles will thrive.
Sustainability perceptions must be aligned with actual performance
June 26, 2023
Innovative auto brand Tesla has more than US$4.1-billion at risk, exceeding than any other brand in a new study.
Study reveals how AI is being used to assist content marketers
June 26, 2023
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
African chat commerce finds its ever-louder and clearer voice
June 23, 2023
While China and the Far East lead the chat commerce revolution, Africa is – remarkably – ahead of the Western world in its development.
Sports gear brand Puma is revamping its global marketing operation
June 22, 2023
Company CEO believes Puma still has ‘significant opportunities’ to leverage the full potential of its 75-year-old brand.
Online shoppers are being deceived by massive fake review problem
June 22, 2023
Amazon alone blocked 200-million reviews last year that it believed to be placed by fraudsters pretending to be satisfied customers.
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