Ugandan industry bodies come together for a day of fun and networking
July 20, 2023
Meet & Greet Fun Day filled with an abundance of networking opportunities, exhilarating games, and an emphasis on wellbeing and fun.
LATEST news
Zimbabwe-based QSR group discusses big regional expansion plans
July 20, 2023
Simbisa Brands expects to be operating around 1,000 outlets in Zimbabwe and other African markets within the next 18 months.
Bricks-and-mortar stores are best for selling refurbished goods
July 19, 2023
Currently, these products are mostly sold online. But being able to ‘touch and feel’ helps consumers overcome their reticence.
Threads’ user engagement falters and may impact advertising prospects
July 19, 2023
Latest figures show significant drops in daily active users and time spent on Mark Zuckerberg’s new Twitter-rival app.
Africa’s growing number of young consumers seeking trustworthy brands
July 18, 2023
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Supermarket chain Carrefour unveils ambitious new plans for Morocco
July 18, 2023
French retailer and its local Moroccan partner plan to open franchised neighbourhood stores across the North African country.
Insights and in-depth knowledge for African marketing professionals
July 17, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Inflation, not sales growth, drives increased FMCG revenue in SA
July 17, 2023
The apparent higher revenue from South Africa’s FMCG sector is a result of high inflation – up to 40% on specific products – study finds.
Bread brand gets a boost as little girl’s cute photos go viral
July 14, 2023
Social media users create their own mock marketing campaigns and call for three-year-old to become a brand ambassador.
Africa’s growing retail pharmacy sector attracting foreign investors
July 14, 2023
Kenyan-based e-health startup, MyDawa, gets US$20-million to grow its footprint in both the online and offline spaces.
Nothing to say in the media? The trick is to think creatively
July 14, 2023
‘Hot news’ content opportunities are rare. Perhaps you have data that can be packaged as ‘trends’, or employees who are ‘industry experts’?
Fashion industry’s vague sustainability claims inspire UN playbook
July 13, 2023
Playbook acknowledges the power of fashion’s marketing engine and the role it plays in shaping desire, aspiration and consumption.
Many choose the liberty of joy over the shackles of gloom
July 12, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Fleet of driverless grocery delivery vehicles takes to the streets
July 12, 2023
Last-mile delivery to consumers is increasingly high-tech in Europe, where autonomous robot carriers may soon be a regular sight in traffic.
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