News Articles – African Marketing Confederation

Is gaming the next big thing for African marketers?

August 14, 2023

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

African marketer discusses AfCFTA imperatives with Washington audience

August 11, 2023

Bottlenecks thwart business growth and challenge marketers due to delays or elevated costs in product delivery, summit delegates hear.

South Africa’s traditional trade sector shows strong resurgence

August 11, 2023

Traditional trade retail sales grew by almost 24% in the year ending June 2023. By comparison, the modern trade sector grew by only 14.7%.

Hedonism drives luxury brand loyalty, not quality or brand love

August 10, 2023

Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.

Pharmaceutical giant GSK announces it is leaving the Nigerian market

August 10, 2023

Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.

Why CX professionals should use generative AI to create synthetic data

August 8, 2023

This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.

Rum brand spices up its marketing with a new pan-African campaign

August 8, 2023

Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.

Copia layoffs in Kenya signal more disruption of B2C buying platforms

August 7, 2023

Tough competition among Africa’s B2C e-commerce platforms in an economically challenging environment causes further redundancies.

Does Elon Musk’s new ‘X’ logo have meaning? Not yet, but it may

August 7, 2023

Twitter’s surprise rebranding has brought with it a logo change – and much debate. It may take time for the strategic intent to become clear.

Getting to know the kids of Gen Alpha – successor to Generation Z

August 4, 2023

Gen Z has had a profound impact on brand strategies. Now marketers must brace themselves for even more for the changes from the next cohort.

Insights and in-depth knowledge for African marketing professionals

August 4, 2023

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Heineken is world’s most valuable beer brand in 2023, study finds

August 3, 2023

Beer brands that are delivering on high-quality premium lagers seem to be doing well, as consumers ‘drink better’.

How Tanzania could become Africa’s international trading powerhouse