Film industry study stresses value of user-generated content from fans
August 2, 2023
The way firm-generated content works in new product releases is indirectly – through user-generated content and associated word of mouth.
LATEST news
Ogilvy Africa announces the appointment of a new Managing Partner
August 1, 2023
Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.
Key business lessons from a Kenyan retailer selling from an open cart
August 1, 2023
How closing his unprofitable small food stalls and opting for a hawker’s cart proved a game changer for an informal trader.
South Africa’s Standard Bank Group makes top marketing appointment
July 31, 2023
Diana Springer will be responsible for the strategic positioning and execution of the well-known banking brand.
YouTube advertising revenue bounces back in latest financial results
July 31, 2023
After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.
African CEOs are leveraging AI to accelerate customer experiences
July 31, 2023
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
New retail trade body and marketing institute to partner on awards
July 31, 2023
Shop! South Africa and Institute of Marketing Management announce ‘first-of-its-kind’ partnership involving consumer and shopper marketing.
Many choose the liberty of joy over the shackles of gloom
July 27, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
African gaming market set to exceed US$1-billion in value next year
July 27, 2023
New study finds Nigeria leads the way in total annual gaming revenue, followed by South Africa, Kenya, Ethiopia and Ghana.
Ipsos acquisition strengthens its operating capabilities in West Africa
July 26, 2023
Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.
More payment options for consumers as ApplePay launches in Morocco
July 26, 2023
More evidence that the growth in smartphone adoption is radically reshaping the African digital landscape, for consumers and retailers alike.
Insights and in-depth knowledge for African marketing professionals
July 25, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Industry mover-and-shaker is named President-Elect of PR Institute
July 25, 2023
Public relations practitioners can help bring strategic direction to organisations, says Oscar Tshifure, Prisa’s soon-to-be President.
Barbie movie’s marketing juggernaut is finally on the big screen
July 24, 2023
After huge global promotion and a dizzying array of brand extensions, the famous doll attracts huge cinema audiences on its debut weekend.
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