Ghana institute launches its annual Marketing Performance Awards
July 11, 2023
Now in its 34th year, the awards create awareness of marketing and promote higher standards and excellence among practitioners.
LATEST news
Radio in SA remains in good shape, although formats are changing
July 11, 2023
Emergence of a variety of listening formats is changing the dynamics of the media environment, but radio’s audience continues to be strong.
Insights and in-depth knowledge for African marketing professionals
July 10, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Researchers ask: Is time-constrained promotion effective in sales?
July 10, 2023
Consumers faced with limited time to take advantage of a promotion are more likely to make a purchase. However, there are ‘buts’…
Is gaming the next big thing for African marketers?
July 7, 2023
Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.
Addressing the information gap in a key Nigerian retail segment
July 7, 2023
New research project aims to cast more light on the country’s poorly understood durable and consumer electronics retail market.
Nigerian marketers discuss profession’s role in nation building
July 6, 2023
Top-notch speakers and big turnout for the National Institute of Marketing Nigeria’s annual conference in Abuja.
SA follows global trend of increasing move to online shopping
July 6, 2023
‘Significant digital adoption’ aligns seamlessly with the growth of e-commerce in the region, says Future Shopper Report 2023.
Maiden edition of Africa-wide PR and communications report unveiled
July 5, 2023
Economic instability, cash flow and industry ‘quacks’ and ‘charlatans’ are among the major concerns of continent’s PR practitioners.
Report says TikTok is shaking up the SA social media landscape
July 5, 2023
Facebook remains number one in South Africa, but TikTok has seen ‘explosive growth’ and surpassed Instagram to claim second position.
Proliferation of B2B platforms will boost informal retail in Africa
July 4, 2023
B2C e-commerce on the continent is facing headwinds. But the fast-emerging B2B digital retail platforms may have a bright future.
Wimbledon tournament organisers under fire over bank sponsorship
July 4, 2023
UK personalities are leading calls for sponsorship deal to be cancelled due to bank’s involvement in fossil-fuel projects.
Insights and in-depth knowledge for African marketing professionals
July 3, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
National tourism campaign used visuals taken in other countries
July 3, 2023
DDB agency in Philippines issues an apology after video to promote local tourism found to have used footage from four other nations.
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