News Articles – African Marketing Confederation

Fashion industry’s vague sustainability claims inspire UN playbook

July 13, 2023

Playbook acknowledges the power of fashion’s marketing engine and the role it plays in shaping desire, aspiration and consumption.

Many choose the liberty of joy over the shackles of gloom

July 12, 2023

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.

Fleet of driverless grocery delivery vehicles takes to the streets

July 12, 2023

Last-mile delivery to consumers is increasingly high-tech in Europe, where autonomous robot carriers may soon be a regular sight in traffic.

Ghana institute launches its annual Marketing Performance Awards

July 11, 2023

Now in its 34th year, the awards create awareness of marketing and promote higher standards and excellence among practitioners.

Radio in SA remains in good shape, although formats are changing

July 11, 2023

Emergence of a variety of listening formats is changing the dynamics of the media environment, but radio’s audience continues to be strong.

Insights and in-depth knowledge for African marketing professionals

July 10, 2023

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Researchers ask: Is time-constrained promotion effective in sales?

July 10, 2023

Consumers faced with limited time to take advantage of a promotion are more likely to make a purchase. However, there are ‘buts’…

Is gaming the next big thing for African marketers?

July 7, 2023

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

Addressing the information gap in a key Nigerian retail segment

July 7, 2023

New research project aims to cast more light on the country’s poorly understood durable and consumer electronics retail market.

Nigerian marketers discuss profession’s role in nation building

July 6, 2023

Top-notch speakers and big turnout for the National Institute of Marketing Nigeria’s annual conference in Abuja.

SA follows global trend of increasing move to online shopping

July 6, 2023

‘Significant digital adoption’ aligns seamlessly with the growth of e-commerce in the region, says Future Shopper Report 2023.

Maiden edition of Africa-wide PR and communications report unveiled

July 5, 2023

Economic instability, cash flow and industry ‘quacks’ and ‘charlatans’ are among the major concerns of continent’s PR practitioners.

Report says TikTok is shaking up the SA social media landscape