Most important factors in hotel guests’ acceptance of AI technology
June 21, 2023
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
LATEST news
Record number of entries for this year’s PRISM PR industry awards
June 21, 2023
In a world increasingly driven by narratives, the art of storytelling continues to command immense power and influence, organisers believe.
AGM is told of a busy and successful year for Ghana’s marketers
June 20, 2023
National President of CIMG details a range of initiatives, research projects and education programmes for Ghana’s marketing practitioners.
In-store music can increase consumers’ grocery spending by 10% or more
June 20, 2023
But researchers find that this only applies from Monday to Thursday, when shoppers are tired after a long day at work.
Is Kenya on track to eventually become the ‘Singapore of Africa’?
June 19, 2023
Increasingly, multi-nationals see a need for a direct presence somewhere in sub-Saharan Africa. Kenya may be best placed to take advantage.
Nano-influencer collaborations offer many marketing benefits to SMEs
June 19, 2023
Unlike celebrities or macro-influencers, nano-influencers provide cost-effective collaborations for businesses with limited marketing budgets.
Apple is still at the top of the tree when it comes to brand value
June 15, 2023
Kantar report says Apple’s brand has proven resilient in the face of testing market conditions, enabling it to justify premium prices.
Satisfaction derived from manual chores hinders certain product uptake
June 15, 2023
Products that remove the need for seemingly mindless household tasks should be a winner. But researchers find there are provisos to this.
Official launch event for AMC’s second annual conference held in Kampala
June 14, 2023
Ugandan associations are gearing up to host landmark joint African marketing and ICT conference in early September.
Out-of-home media rebuilds its momentum, but more growth needed
June 14, 2023
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Creative agency The Hardy Boys announces new MD appointment
June 13, 2023
Taweni Gondwe-Xaba’s career comes full circle after starting in the industry as an aspiring copywriter nearly three decades ago.
Meta reportedly working on a competitor to troubled Twitter platform
June 13, 2023
US media reports say the project is already far advanced, with the aim of creating a ‘sanely run’ alternative to Twitter.
Sign up for our online Marketing Short Courses now!
June 12, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
Mobile money in Africa is helping to reduce poverty – to a point
June 12, 2023
As poverty becomes more extreme, the business model starts to collapse, new study done in Kenya and Uganda finds.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.