Ad industry giant Publicis joins effort to ensure responsible AI
June 8, 2023
Company joins Steering Committee of C2PA, which aims to advance the future of responsible digital media creation, publication and sharing.
LATEST news
World’s most valuable soccer club brands for 2023 revealed
June 8, 2023
Stalwart Spanish giants Real Madrid beaten into second place this year by the continued rise of English club Manchester City.
Bold billboard takes on ChatGPT’s ability to replace skilled workers
June 7, 2023
Eye-catching out-of-home execution aims to emphasise that not all jobs are likely to be replaced by emerging technology.
Advertisers are continuing to stay away from Twitter, report says
June 7, 2023
Leaked internal documents show recent ad revenue is nearly 60% down on same time last year and unlikely to improve soon.
Ditch the lengthy and expensive new business pitch, says Forrester
June 6, 2023
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Nairobi confirmed as location of drinks giant’s new Africa digital hub
June 6, 2023
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
Kenya’s Safaricom is the most valuable non-SA brand, study finds
June 5, 2023
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Almost every person questioned in survey objects to reselling of data
June 5, 2023
Hypothetically, consumers would even go as far as to pay to prevent their personal information being resold to third parties.
MAZ marks the second phase of its 2023 Superbrand research process
June 2, 2023
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
Proud and Passionate. Meet the consumers of North Africa
June 2, 2023
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Massmart using Walmart-inspired tech to improve the online experience
June 1, 2023
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
How supermarket price promotions can impact demand for other items
June 1, 2023
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
Tanzanian satellite-based money transfer system may be ‘game changer’
May 31, 2023
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Insurer launches fun campaign to stop the scourge of ‘hold music’
May 31, 2023
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
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