
Black Friday + Cyber Monday
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
Experienced communications practitioner Corazon Sefu Wandimi takes over the reins from Portia Gibbs.
Good scriptwriting and a great presenter will all help. But the crux of an outstanding presentation is storytelling.
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Study shows how US shoppers’ buying behaviours have evolved quickly and dramatically due to the pandemic.
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.
Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.
Seven-nation study finds more consumers than ever will make use of retailer-specific mobile phone apps this holiday season.
Lush says it doesn’t want to expose its customers to the potential “risk” and “harm” posed by four social media platforms.
Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.
Africa Communications Media Group sells majority stake to Marco, which has a strong presence in North Africa.
Amidst a marketing shake-up, there is speculation that a drive for younger consumers may see Harland Sanders being consigned to history.
Researchers from ad agency Wunderman Thompson say their findings prove a strong correlation between inspiration and a brand’s growth.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.