News Articles – African Marketing Confederation

SA-based digital marketing agency opens an office in Amsterdam

March 15, 2023

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.

Personal branding is not only for celebrities and top-tier managers

March 15, 2023

Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.

Feeling hot in Hollywood? Try a ‘ride-hailing’ service for ice creams

March 14, 2023

Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?

Puma Energy opening another forecourt supermarket in Rep. of Congo

March 14, 2023

Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.

Heineken’s big African strategy looks set to finally go ahead

March 13, 2023

SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.

Growth in instant payment systems could transform ‘cash is king’

March 13, 2023

Cash is still widely used around Africa – particularly in the informal economy. But a global move to instant payments may change that.

Brands that exude warmth will hit the mark with lonely consumers

March 10, 2023

As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.

How supermarket shoppers are being pushed to make unhealthy choices

March 10, 2023

Researchers speak out against dubious pricing strategies that are encouraging cash-strapped consumers to buy unhealth products in bulk.

Chooze yor brand name very carefully to avoid alienating consumers

March 9, 2023

Study finds that using unusual spellings for a brand name to make it seem cool and trendy could backfire – and make it appear less sincere.

Acceleration announces the opening of a sub-Saharan Africa operation

March 9, 2023

WPP-owned business aims to help advertisers connect media strategy, data practices, and technology investments with their marketing goals.

World’s best creative work and agencies honoured for excellence

March 8, 2023

Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.

TikTok may soon be facing major headwinds over ‘spying’ concerns

March 8, 2023

Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?

Is this the most famous and iconic OOH activation of all time?

March 7, 2023

It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.

Spar supermarket chain confirms nine stores are now open in Angola