News Articles – African Marketing Confederation

Few marketing leaders follow contingency plans when disruption hits

April 21, 2023

Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.

Zambian marketers urged to re-assert themselves to boost tourism

April 20, 2023

Minister emphasises the need to have order in the local marketing field, especially in the outdoor advertising space.

Telecoms companies dominate latest South African brand rankings

April 20, 2023

Pan-African giant MTN is the country’s most valuable brand yet again, with Vodacom coming in at number two.

Insights and in-depth knowledge for African marketing professionals

April 19, 2023

Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Customers offered a free wedding inside a giant mobile hot dog

April 19, 2023

Fun-loving American sausage brand shuns mundane marketing promotions in favour of the weird and the absurd.

Africa’s growing number of young consumers seeking trustworthy brands

April 18, 2023

Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.

Membership-fee shipping programmes are the way to go for retailers

April 18, 2023

Academic study finds ‘free’ shipping combined with paid membership reduces problem of cart abandonment at final stage of purchase.

World-famous Tupperware brand is on the brink of disaster

April 17, 2023

Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.

Creative leadership changes announced at ad agency Hunt Lascaris

April 17, 2023

Incumbent COO heads to Amsterdam to head creative side of the TBWA Adidas business, while local office unveils new head.

Zambian marketers all geared up for their 26th annual conference

April 14, 2023

ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.

The ‘magic sauce’ that will define the top brands of tomorrow

April 14, 2023

Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.

Targeting young tech-heads? Perhaps NFTs are the way to go?

April 13, 2023

Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.

Internal appointments beef up Kantar’s management team in MEA region