Average tenure of big company chief marketing officers decreases again
May 4, 2023
CMOs at top global firms spent an average of just 4.2 years in the job in 2022, down on the 2021 average. But it’s not all bad news.
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Insights and in-depth knowledge for African marketing professionals
May 3, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Excitement as CIMG launches maiden Ghana Regional Brand Index Report
May 3, 2023
Regional brand survey, involving all 16 regions of Ghana, aims to unearth and highlight the economic and tourism opportunities in each area.
Ex-SA advertising industry creative named on jury of New York awards
May 2, 2023
Jason Xenopoulos, top entrepreneur and co-founder of South African agency VMLY&R, joins jury of NY Festivals Advertising Awards.
Posts that align with organisational values are most successful
May 2, 2023
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
Sign up for our online Marketing Short Courses now!
April 28, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
B2C platform Copia suspends operations in Uganda due to ‘downturn’
April 28, 2023
Expansion plans for Rwanda and Tanzania also on hold as company re-focuses its efforts on the Kenyan market.
Zambian marketers urged to re-assert themselves to boost tourism
April 26, 2023
Annual ZIM Conference hears that local marketers can upskill to make a vital contribution to tourism and national economic growth.
Self-service checkout option set to expand in African supermarkets?
April 26, 2023
Self-service is already growing in popularity in South Africa. Kenya’s first service was launched at a Nairobi supermarket recently.
Traditional advertising under the spotlight at IMM Friday FlashTalk
April 25, 2023
A swing to digital media has occurred in many parts of the world. But, in African markets, traditional advertising appears to remain strong.
Using syntax in a surprising way can improve your marketing message
April 25, 2023
The written word is a key communication method for companies. Study finds that arranging wording is a particular way boosts message impact.
AMC issues call for speakers for its annual Marketing Conference
April 24, 2023
Confederation is again going all-out and will hold its 2nd Africa Marketing Conference under the auspices of the Uganda Marketers Society.
Most CMOs not very confident in their sales and marketing models
April 24, 2023
Sales and marketing leaders must seek better collaboration in order to drive revenue growth, report recommends.
E-commerce player Jumia appoints a new CEO for Kenyan operation
April 21, 2023
Widely experienced executive Charles Ballard takes up the reins after holding various senior positions with the company.
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