Global giant WPP acquires specialist influencer marketing agency
April 5, 2023
Influencer marketing is increasingly a key growth priority for the marketing industry and for WPP, says CEO.
LATEST news
Saudi fast-food brand expands its franchise operations into Nigeria
April 5, 2023
Partnership with a local company will see a rollout of 50 Herfy quick-service restaurants in Nigeria over the next decade.
Marketers Association of Zimbabwe launches its Business Institute
April 4, 2023
New arm is responsible for the career development activities of marketers, sales people and other business professionals.
Dentsu Tanzania announces appointment of Integrated Client Director
April 4, 2023
Ezra Munene Ndolo to play a fundamental role in driving growth as company aims to further enhance its digital and media capabilities.
Customers who feel ‘powerless’ will disengage with that company
April 3, 2023
Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.
Retailer price promotions reduce food wastage by increase waste awareness
April 3, 2023
Dutch study finds that supermarkets can help prevent food wastage through the design of clever promotional campaigns.
Loeries 2023 theme recognises tough times in brand comms. industry
March 31, 2023
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
Soft drink brand Pepsi unveils its new logo and visual identity
March 31, 2023
The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.
New study shapes understanding of adaptive clothing customer needs
March 30, 2023
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
Some of the top digital myths you should definitely stop believing
March 30, 2023
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Podcasting under the spotlight at inaugural IMM Friday FlashTalk
March 29, 2023
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Despite security concerns, marketers still bullish about TikTok
March 29, 2023
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
US state enacts tough laws to restrict social media use by minors
March 28, 2023
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
How AI is rapidly changing the face of supply chain management
March 28, 2023
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.