Some of the top digital myths you should definitely stop believing
March 30, 2023
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
LATEST news
Podcasting under the spotlight at inaugural IMM Friday FlashTalk
March 29, 2023
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
Despite security concerns, marketers still bullish about TikTok
March 29, 2023
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
US state enacts tough laws to restrict social media use by minors
March 28, 2023
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
How AI is rapidly changing the face of supply chain management
March 28, 2023
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
Senior marketers invited to apply for prestigious professional designation
March 27, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Keeping an audience engaged: How language shapes readers’ attention
March 27, 2023
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Internet penetration in Malawi is less than a quarter of population
March 24, 2023
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
Amazon announces that it is cutting a further 9,000 jobs worldwide
March 24, 2023
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Growing challenge of collecting customer data and balancing privacy
March 23, 2023
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
How much should you charge for social media marketing projects?
March 23, 2023
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Can soft drink brands reduce sugar content and still maintain sales?
March 22, 2023
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Modern consumers want conversations and to give feedback to brands
March 22, 2023
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
How ‘patient influencers’ mislead patients on prescription drugs
March 22, 2023
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
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