The important conversations that Africa’s marketers need to have
March 6, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key insights for 2023 and beyond.
LATEST news
Successful Africa free trade agreement about people as well as goods
March 6, 2023
SSA was one of the least connected regions in the world, but that seems to be changing – which will benefit AfCFTA’s implementation.
Ad Dynamo by Aleph appoints Stephen Newton as its MD for Africa
March 3, 2023
Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.
Gen Zeders and Millennials are redefining the luxury watch market
March 3, 2023
These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.
Another South African retailer is exiting the East African market
March 2, 2023
Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.
Amazing tale of survival at sea becomes a high-profile PR opportunity
March 2, 2023
Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.
How to stay ahead by improving your customers’ online experience
March 1, 2023
Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.
Marketers beware: Now we have the rise of the ‘de-influencer’
March 1, 2023
Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.
How is ChatGPT going to impact the PR and communications industry?
February 28, 2023
AI and machine learning offer pros and cons, but there is scepticism across about its potential to replace human content writing roles.
TikTok achieving far higher engagement rates per post, study finds
February 28, 2023
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
Lauren Filen named Customer Director for Africa at Advantage Group
February 27, 2023
Strong experience in the FMCG sector sets up experienced marketer and business executive for senior pan-African role.
Kenya a dumping ground for unwanted ‘fast fashion’ clothing – study
February 27, 2023
NGOs say bundled clothes arriving in the country from EU are often so poor they are unusable and create pollution. But some disagree.
Advertising industry’s global media models in a state of extreme flux
February 24, 2023
The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.
British businesses to face big penalties for greenwashing claims
February 24, 2023
Soon-to-be-passed laws will put corporate greenwashers ‘in the crosshairs of the regulators’, legal experts warn.
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