Traditional Advertising
December 15, 2022
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
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Brand Legends
December 14, 2022
Jollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?
Website Optimisation
December 14, 2022
Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.
AMC Member News
December 13, 2022
Uganda Marketers Society brings top-notch speaker lineup to Kampala for annual gathering of industry thought leaders.
Podcasting
December 13, 2022
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
African Marketing News
December 12, 2022
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, is now available.
Christmas Trends
December 12, 2022
Christmas is a time of over-spending and over-consumption. This year, British consumers are renting everything from presents to trees.
Brand Ambassadors
December 9, 2022
Sponsorship agreement worth an estimated US$11-million a year terminated over NBA star’s ant-semitic social media stance.
Thought Leadership
December 9, 2022
LinkedIn-Edelman report says high-quality thought leadership will be a highly effective tool in demonstrating value to customers.
AMC Member News
December 8, 2022
Event to recognise Kenya’s outstanding marketing and communication campaigns for the year also celebrates MSK’s 60th anniversary.
Marketing Predictions
December 8, 2022
To drive growth amid continued disruption, CMOs must act decisively to prioritise their investments and their strategy, advises Gartner.
Advertising Spending
December 7, 2022
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
Marketing Predictions
December 7, 2022
Brands that pay the closest attention to meeting the individualised needs of their clients will stand a better chance of coming out on top.
Advertising
December 6, 2022
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
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