African Marketing News
January 30, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
LATEST news
Consumer Trends
January 30, 2023
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
Digital Advertising
January 27, 2023
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.
Marketing Psychology
January 27, 2023
Fast-growing voice technology may be a more effective way to deliver call-to-action product messages than putting them in writing.
Advertising
January 26, 2023
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Executive Appointments
January 26, 2023
Demet Ikiler, described as ‘one of the most progressive leaders of the industry’, moves after two decades with rival group WPP.
Brand Valuation
January 25, 2023
Brand Finance Global 500 2023 study rates Amazon as the world’s most valuable brand, with Apple dropping to second spot.
Export Strategy
January 25, 2023
Among its aims is to create awareness among the African business community of business and investment opportunities in the free trade area.
Tourism Marketing
January 24, 2023
But concern that cuts to the national tourism budget will, instead, hinder the sector’s growth and benefit East African travel rivals.
Consumer Trends
January 24, 2023
Wunderman says the rise of the ‘Joyconomy’ creates opportunities for brands who tap into people’s desire for inspiration and optimism.
Online Shopping
January 24, 2023
Researchers say e-commerce companies are simply throwing away items returned by consumers, rather than trying to resell them.
Brand Legends
January 23, 2023
ollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?
Consumer Trends
January 20, 2023
The Economist examines the formidable mass of younger buyers with a very different mindset to their predecessors.
Greenwashing
January 20, 2023
Environmental groups place spoof ads on around 400 OOH sites in European cities to accuse big auto brands of greenwashing.
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