Advertising
January 10, 2023
Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.
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Brand Performance
January 10, 2023
Capitalise on the power of perception to influence beliefs about brand performance, which influences product interest and choice.
Public Relations
January 9, 2023
But two African PR companies – from South Africa and Nigeria – shine in the weighted ranking for creative excellence by smaller agencies.
Social Media
January 9, 2023
Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
Social Media
December 15, 2022
Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
Traditional Advertising
December 15, 2022
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Brand Legends
December 14, 2022
Jollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?
Website Optimisation
December 14, 2022
Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.
AMC Member News
December 13, 2022
Uganda Marketers Society brings top-notch speaker lineup to Kampala for annual gathering of industry thought leaders.
Podcasting
December 13, 2022
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
African Marketing News
December 12, 2022
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, is now available.
Christmas Trends
December 12, 2022
Christmas is a time of over-spending and over-consumption. This year, British consumers are renting everything from presents to trees.
Brand Ambassadors
December 9, 2022
Sponsorship agreement worth an estimated US$11-million a year terminated over NBA star’s ant-semitic social media stance.
Thought Leadership
December 9, 2022
LinkedIn-Edelman report says high-quality thought leadership will be a highly effective tool in demonstrating value to customers.
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