OOH Media
October 18, 2022
Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.
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Digital Advertising
October 18, 2022
Specialist advertising sales company to provide support, training, lines of credit and local billing to advertisers in the Ghanaian market.
Retailing
October 17, 2022
Modern technology is bringing important and far-reaching changes to the ‘mom-and-pop’ retail sector across the continent.
Loyalty Programmes
October 17, 2022
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
Greenwashing
October 14, 2022
The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.
Consumer Privacy
October 14, 2022
Tech giant is paying US$85-million to Arizona to settle consumer privacy claims. In August it paid US$41-million to Australian authorities.
Rogue Marketing
October 13, 2022
Rogue influencers may initially boost sales, but cause long-term brand damage. Photo by Ivan Samkov from Pexels
Black Friday
October 13, 2022
Consumers are more savvy and have tighter purse strings, so brands must be on their game, offer value and avoid cheap tricks.
OOH Advertising
October 12, 2022
Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.
First-Party Data
October 12, 2022
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
Social Media
October 11, 2022
If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.
African Marketing News
October 11, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
Connectivity
October 10, 2022
Google says it intends to scale up Cloud capability for Africa through sites in South Africa, Kenya and Nigeria.
Chat Commerce
October 10, 2022
Chat Commerce Trends Report says 95% of consumers want a personalised chat experience for booking updates, flight delays and late check-ins.
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