Executive Appointments
November 24, 2022
Zayd Abrahams joins from banking group FNB, where he currently leads marketing for the Personal Banking and Private Banking segments.
LATEST news
Marketing ROI
November 24, 2022
Despite evidence that shows it’s a bad idea, marketing budgets are often the first to be scrutinised and tightened in times of uncertainty.
Consumer Engagement
November 23, 2022
Strategies needed to optimise digital commitment from consumers have shifted as the global business and geopolitical landscape changes.
Traditional Media
November 23, 2022
Traditional media remains stronger on the continent than in developed markets, with relatively high cost of digital access being a factor.
Online Shopping
November 22, 2022
As retailers struggle, they may need to rein in their returns procedures, particularly for ‘serial returners’ and ‘retail borrowers’.
Sports Sponsorship
November 22, 2022
While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.
Advertising
November 21, 2022
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
Public Relations
November 21, 2022
‘Potential reach’ is a manipulative metric, while ‘actual reach’ is difficult to ascertain without a media outlet’s internal metrics.
Media Trends
November 18, 2022
Video-on-demand (VOD) models predicted to mark a new chapter for the global TV and video market in the year ahead.
Sports Marketing
November 18, 2022
All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.
Luxury Goods
November 17, 2022
Luxury sector is more than 20% up this year, and the good times will likely roll until the end of the decade, report says.
Marketing Appointments
November 17, 2022
Marketer with experience building the QSR brand in the UK, Netherlands, Sweden and Iceland comes full circle to his African roots.
Informal Economy
November 16, 2022
Marketing body stresses informal sector’s potential in Africa and how today’s micro-enterprises could be tomorrow’s mega-enterprises.
Supply Chain
November 16, 2022
Pandemic-induced challenges in the global supply chain are likely a thing of the past. Watch out for new hurdles and opportunities in 2023.
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