Reputational Risks
October 27, 2022
Criminals may be using DHL’s brand name to target online shoppers as we head towards Black Friday and Christmas.
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Bland Advertising
October 27, 2022
Brands like Google, Uber, Microsoft and Airbnb don’t try to disrupt or stand out from the crowd, because they are already outside of it.
Shopping Trends
October 26, 2022
People are going to the shops far less frequently, but are still spending more and may be in denial about difficult economic conditions.
Reputation Management
October 26, 2022
Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
Marketing Events
October 25, 2022
Lineup of local and international speakers will address delegates on the theme ‘From Surviving to Thriving: Scaling Towards Excellence’.
AMC Marketing Conference
October 25, 2022
Implementing a successful RTM strategy at scale is always a challenge, but companies cannot afford to fail, conference hears.
Executive Appointments
October 24, 2022
Nicole Roos becomes the first female managing director to head up the company’s East and Southern Africa operations.
AMC Marketing Conference
October 24, 2022
Customer experience is the new battleground and brands must deliver, rather than merely making unfulfilled promises, delegates hear.
Creative Awards
October 21, 2022
Ogilvy Africa honoured with bronze trophy for its campaign to educate young rural mothers on proper post-natal nutritional care.
AMC Marketing Conference
October 21, 2022
Astute marketing will benefit the development of the AfCFTA, which has the potential to create a trading bloc with a GDP of US$3-trillion.
Partner Marketing
October 20, 2022
New research by the CMO Council reveals a national marketing ‘blind spot’ in local partner marketing performance.
AMC Marketing Conference
October 20, 2022
Developing the right corporate culture is a key driver of marketing and overall business success, conference delegates are told.
Entertainment and media revenue in Africa showing strong rebound
October 19, 2022
Segments such as video games and streaming TV have risen to new heights after thriving under lockdown conditions, study finds.
Inaugural AMC Conference discusses reshaping Africa’s business future
October 19, 2022
Spectacular Victoria Falls is the backdrop for this historic conference, which is being hosted by the Marketers Association of Zimbabwe.
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