Advertising
January 19, 2023
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
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Customer Loyalty
January 19, 2023
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
Social Media Strategy
January 18, 2023
Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.
Traditional Advertising
January 18, 2023
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Consumer Trends
January 17, 2023
Annual Euromonitor study finds that authenticity, digitisation in purchasing, and disruptive Gen Zeders are among the top trends.
Ethical Retailing
January 17, 2023
Global chain The Body Shop opens first local store in the wake of changing consumer preferences for sustainably produced beauty products.
African Marketing News
January 16, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Online Strategy
January 16, 2023
Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.
Customer Experience
January 13, 2023
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
Marketing Innovations
January 13, 2023
A service that home-delivered alcoholic beverages to Kenyans in lockdown has now become a one-stop shop for arranging premium parties.
Audience Measurement
January 12, 2023
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Social Media
January 12, 2023
Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,
Digital Commerce
January 11, 2023
Multinational financial services giant will invest US$1-billion on the continent over next five years to accelerate digitisation.
Retailing
January 11, 2023
Customers shopping for groceries at Pick n Pay stores will be able to arrange in-store pick-up of other goods ordered online.
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