Consumer Trends
December 6, 2022
Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.
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Influencer Marketing
December 5, 2022
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
Market Knowledge
December 2, 2022
Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.
Supply Chain
December 2, 2022
More than 140,000 retailers in Kenya and Uganda will enjoy improved product assortment and affordability, company says.
Health-conscious Consumers
December 1, 2022
As more consumers start to seek healthier lifestyles, healthy products are now entering mainstream outlets. Yet transparency is paramount.
Retail Strategy
December 1, 2022
More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.
Data Protection
December 1, 2022
Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.
Marketing Trends
December 1, 2022
Almost all marketing respondents to a Warc survey say the impact of the recession is affecting their planning.
Black Friday
November 29, 2022
In-store purchasing remains notably more popular than online shopping, but with virtual card usage on the rise.
The Internet
November 29, 2022
Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.
Advertising Spending
November 28, 2022
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.
Consumer Research
November 28, 2022
We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.
Brand Acquisitions
November 25, 2022
Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.
Supply Chain
November 25, 2022
Consumer-packaged goods industry in Africa is being ‘systematically transformed’ by Ramani’s ‘huge ambition’, investor says.
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