Marketer Attitudes
March 30, 2022
CMO Survey finds less than half of senior marketers think their companies will make short-term financial sacrifices for the environment.
LATEST news
Brand Campaigns
March 30, 2022
Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.
Marketing Research
March 29, 2022
Researchers say their study can help marketing practitioners identify non-traditional branding opportunities that will benefit both parties.
Industry Awards
March 29, 2022
Leaders drawn from Egypt, Nigeria and South Africa will join a regional panel judging advertising and marketing campaigns from the MEA region.
Social Media
March 28, 2022
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
Advertising Creativity
March 28, 2022
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
Weird Marketing
March 25, 2022
An annual basketball tournament in the US gets sports fans hot under the collar. A beer brand has seen an unusual marketing opportunity.
Public Relations
March 25, 2022
Survey of more than 550 practitioners in 27 African countries portrays a growing industry emerging successfully from the pandemic.
OOH Advertising
March 24, 2022
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
AMC Member News
March 24, 2022
Eleven-member Governing Council of the CIMG is sworn in for a three-year term by the country’s Minister of Education.
Marketing Campaigns
March 23, 2022
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
Advertising Strategy
March 23, 2022
Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
The Metaverse
March 22, 2022
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.
Customer Engagement
March 22, 2022
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.