Business Strategy
April 30, 2022
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
LATEST news
The Metaverse
April 28, 2022
Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.
Marketing Intelligence
April 28, 2022
Salesforce study finds that 80% of marketers say their department leads the organisation’s customer experience initiatives.
Regulated Industries
April 26, 2022
Marketers shouldn’t let regulations limit their creativity and the ways that they successfully engage with customers in the digital space.
Marketing Habits
April 26, 2022
Pressure to deliver ROI quickly and with limited resources can force marketers into toxic habits that damage wellbeing and client engagement.
Sustainability
April 25, 2022
A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.
Marketing Ethics
April 25, 2022
Ogilvy says its announcement is in line with national concerns about the mental harm being caused by ‘perfect’ social media portrayals.
The Internet
April 22, 2022
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Marketing Ethics
April 22, 2022
Company says it recognises that younger children are increasingly exposed to online promotional content from a broad range of industries.
Discounting
April 21, 2022
While cutting prices may give your business a short-term boost, ultimately it is likely to be detrimental to your goals.
Digital Retailing
April 21, 2022
Study finds that marketers of luxury goods are worried they may not be able to ensure traditional quality, exclusivity and tradition.
Supply Chain
April 20, 2022
Nigerian-based Omnibiz is attracting seed funding and some of the world’s biggest brands to its innovative platform.
Advertising Strategy
April 20, 2022
The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.
Public Relations
April 19, 2022
PRs must do away with a one-size-fits-all approach when working within a continent as dynamic and culturally diverse as Africa.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.