Successful Webinars
February 17, 2022
Tips to help ensure your webinars run smoothly and are in keeping with the image you want to portray to the market.
LATEST news
Consumer Trends
February 17, 2022
Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.
Pricing Strategy
February 16, 2022
Market forces have pushed some of the world’s biggest companies into charging their customers more. But for how long in this tenable?
Marketing Controversies
February 16, 2022
Jennifer Sey alleges she was pushed out because the company disagreed with her public stand on certain Covid-19 issues in US schools.
The Metaverse
February 15, 2022
The metaverse will impact every business that consumers interact with every day, creating new opportunities and challenges for organisations.
Customer Loyalty
February 15, 2022
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
Conversational Marketing
February 14, 2022
Today’s consumers want it all: Excellent service, quality products and solutions, and brands that engage with them in a relatable manner.
Communication Channels
February 14, 2022
News and press releases in audio format will be distributed to all major radio stations on the continent for the first time.
Social Media Strategy
February 11, 2022
As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?
Marketing Ethics
February 11, 2022
Online betting business which sent out 150 000 unwanted marketing messages is ordered pay US$2,6-million and review all operating procedures.
Customer Loyalty
February 10, 2022
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
Bi-Cultural Consumers
February 10, 2022
As bi-cultural consumers become more common in the US, business schools are researching how brands can better resonate with them.
Marketing Awards
February 9, 2022
Top Unilever marketer is honoured by the World Federation of Advertising for her rapid impact at the company in challenging circumstances.
Digital Marketing Trends
February 9, 2022
Prominent local marketer’s observations mean the country would be at odds with global trend of rising digital spend.
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