Agency New Business
March 11, 2022
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.
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Advertising Creativity
March 11, 2022
Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.
Employer Branding
March 10, 2022
Localised employee value proposition (EVP) strategy must attract and retain top talent in Nigeria, Morocco, Egypt and South Africa.
Digital Agencies
March 10, 2022
Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.
Communications Industry
March 9, 2022
WPP, holding company for major ad agencies and others, said its 2021 results were two years ahead of the expected recovery timeframe.
Brand Storytelling
March 9, 2022
Getting customers to fall in love with your brand is as simple as following the plot of your favourite film.
Media Reporting
March 8, 2022
Study says the international media narrative around Africa sticks to old stereotypes, with economic ‘good news’ largely ignored.
Greenwashing
March 8, 2022
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
Reputation Management
March 7, 2022
Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.
Digital Marketing Strategies
March 7, 2022
‘Privacy over everything’ is a key trend, with confidentiality concerns being a big barrier to signing up for online and social platforms.
Social Media
March 4, 2022
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Community Relations
March 4, 2022
Anheuser-Busch InBev repurposes Belgian brewing facility to fill 500,000 cans of water destined for Eastern European war zone.
Digital Adspend
March 3, 2022
Desktop’s share of digital adspend may become negligible over the next decade, as consumers increasingly use mobile technology to access the internet.
Consumer Inflation
March 3, 2022
We have returned to a time of austerity shopping much like that experienced during and after World War Two, Nielsen study finds.
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