Advertising Restrictions
April 6, 2022
UK medical researchers say they have proof that people will eat less ‘bad’ food if curbs are placed on advertising them.
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E-Commerce
April 5, 2022
Tech giant aims to cut down on online shopping sessions that are abandoned because consumers can’t find the product they’re looking for.
Advertising
April 5, 2022
New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.
Sports Marketing
April 4, 2022
With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.
Mobile Commerce
April 4, 2022
African digital commerce is generating only $180-billion, meaning there is room for growth – particularly as mobile tech becomes more available.
Rebranding
April 1, 2022
Stolichnaya Vodka, which is not based in Russia, is to be called Stoli in future as it seeks to distance itself from a consumer backlash.
Customer Service
April 1, 2022
Close to half of execs reported that customers find their payment technology hard to use, while 40% said reporting and analysis is disjointed.
Media Measurement
April 1, 2022
Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?
Informal Retailing
April 1, 2022
Informal channels account for between 40% and 90% of total food sales in most countries in the region, international market researcher says.
Marketer Attitudes
March 30, 2022
CMO Survey finds less than half of senior marketers think their companies will make short-term financial sacrifices for the environment.
Brand Campaigns
March 30, 2022
Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.
Marketing Research
March 29, 2022
Researchers say their study can help marketing practitioners identify non-traditional branding opportunities that will benefit both parties.
Industry Awards
March 29, 2022
Leaders drawn from Egypt, Nigeria and South Africa will join a regional panel judging advertising and marketing campaigns from the MEA region.
Social Media
March 28, 2022
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
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