Iconic Brands
January 28, 2022
It was on this day in 1958 that the famous Lego plastic brick system was patented – and the brand was on its way to becoming world renowned.
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Consumer Trends
January 28, 2022
An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.
Media Buying
January 27, 2022
Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.
Business Strategy
January 27, 2022
Company with some of the world’s best-known FMCG brands is under pressure after delivering poor business performance last year.
Growth Strategies
January 26, 2022
Fjord Trends 2022 investigates human behaviours relevant to marketers that will affect culture, society and business in the coming year.
Brand Value
January 26, 2022
Apple retains its worldwide ‘most valuable brand’ title with a record valuation of more than US$355-billion, followed by Amazon and Google.
Social media marketing
January 25, 2022
Study of sports industry in 2021 says Nike leveraged a massive 16 236 commercial partners on social media to produce US$617m in ad value.
Brand Purpose
January 25, 2022
Prominent fund manager believes the focus is excessive and a factor in Unilever’s poor business performance last year.
Shopper Behaviour
January 24, 2022
As Africa’s retail landscape shifts due to the pandemic, festive season shopper research provides new insights.
Advertising
January 24, 2022
Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.
Purpose-led Marketing
January 21, 2022
Do consumers care how a company behaves, if the product and price is right? Research shows they do favour brands with a social purpose.
Doing Business
January 21, 2022
Business confidence amongst South African small business owners was decidedly low towards the end of 2021, after a notable increase in the second quarter of last year.
Online Meetings
January 20, 2022
Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.
Consumer Trends
January 20, 2022
Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.
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