Trade Agreements
April 9, 2022
What is the African Continental Free Trade Area and how can it unite marketers and better link consumerism with economic development?
LATEST news
Social Media
April 9, 2022
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Public Relations
April 7, 2022
Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.
Marketing magazines
April 7, 2022
Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.
Social Media Influencers
April 6, 2022
Non-expert influencers may be the next frontier of direct-to-consumer pharmaceutical marketing, say experts.
Advertising Restrictions
April 6, 2022
UK medical researchers say they have proof that people will eat less ‘bad’ food if curbs are placed on advertising them.
E-Commerce
April 5, 2022
Tech giant aims to cut down on online shopping sessions that are abandoned because consumers can’t find the product they’re looking for.
Advertising
April 5, 2022
New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.
Sports Marketing
April 4, 2022
With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.
Mobile Commerce
April 4, 2022
African digital commerce is generating only $180-billion, meaning there is room for growth – particularly as mobile tech becomes more available.
Rebranding
April 1, 2022
Stolichnaya Vodka, which is not based in Russia, is to be called Stoli in future as it seeks to distance itself from a consumer backlash.
Customer Service
April 1, 2022
Close to half of execs reported that customers find their payment technology hard to use, while 40% said reporting and analysis is disjointed.
Media Measurement
April 1, 2022
Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?
Informal Retailing
April 1, 2022
Informal channels account for between 40% and 90% of total food sales in most countries in the region, international market researcher says.
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