Market Positioning
February 8, 2022
Covid and other factors make for a highly uncertain environment for brands. But battening down the hatches isn’t necessarily the answer.
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Brand Ambassadors
February 8, 2022
Global sports brand ditches Manchester United and England player Mason Greenwood in the wake of his arrest.
Marketing Research
February 7, 2022
Being nice to your competitors in public can pay off in unexpected ways for brands, researchers find.
Lifestyle Trends
February 7, 2022
Gym-going habits have fallen due to the pandemic, but more people seem determined to pursue physical activities.
Marketing Ethics
February 4, 2022
Research emphasises how our children live in a highly commercialised world; one that bombards them constantly with consumption messages.
Consumer Sentiment
February 4, 2022
Half of all American households reported that the economy had worsened, while more than half think there could be another recession.
Social Media Influencers
February 3, 2022
Khaby Lame, who has more than 130-million social media followers, is part of the worldwide Hugo Boss rebranding campaign.
Business Strategy
February 3, 2022
Academics find that using the freemium approach tends to benefit the market leaders only. Other companies are worse off.
Supply Chain
February 2, 2022
When servicing Africa’s micro-retailers, it is vital to understand the merchandising challenges and set standards.
Digital Marketing
February 2, 2022
Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.
Social Media Strategy
February 1, 2022
Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.
Public Relations
February 1, 2022
The study’s aim is to gather demographic data on the industry and investigate issues such as perceptions of PR in business.
Online Scams
January 31, 2022
Fraud initiated on social media has shown a remarkable 18-fold increase in the past four years, US consumer watchdog’s latest figures show.
Automotive Marketing
January 31, 2022
New appointee has extensive international experience in US and various European automotive markets.
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