Global Strategy
April 19, 2022
Amazon’s e-commerce footprint in Africa is still sadly lacking. But for local marketers looking offshore, Amazon offers many potential benefits.
LATEST news
Social Media
April 14, 2022
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Export Marketing
April 14, 2022
Both Rwanda and Ethiopia have been using the on-ground knowledge of their diplomatic missions in China for innovative coffee-marketing campaigns.
Retail Trends
April 13, 2022
Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet.
Online Reviews
April 13, 2022
Marketers have assumed that when people say positive things about a product, purchase interest increases. But it’s not necessarily true.
Television Viewing Trends
April 12, 2022
Traditional television is still attracting significant ad spend, but this is slowly but surely moving to newer forms of TV viewing.
Social Media
April 12, 2022
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Consumer Values
April 11, 2022
New research shows that a winning approach for connecting with African consumers requires a combination of local awareness, cause orientation and global alignment.
Brand Value
April 11, 2022
Retailer Checkers and banking industry challenger Capitec also feature strongly in South Africa’s annual Brand Finance report.
Trade Agreements
April 9, 2022
What is the African Continental Free Trade Area and how can it unite marketers and better link consumerism with economic development?
Social Media
April 9, 2022
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Public Relations
April 7, 2022
Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.
Marketing magazines
April 7, 2022
Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.
Social Media Influencers
April 6, 2022
Non-expert influencers may be the next frontier of direct-to-consumer pharmaceutical marketing, say experts.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.