Hybrid working
March 19, 2022
The world of work has changed dramatically and rapidly since the onset of Covid. Marketers and employers must come to terms with the reboot.
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Greenwashing
March 19, 2022
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Online Marketing
March 17, 2022
Internet-based marketing is critical for any business. But you don’t need to spend a fortune optimising your strategy.
Brand Positioning
March 17, 2022
Experts find there are four critical pitfalls that hamper successful brand positioning for organisations operating on the continent.
Competition Laws
March 16, 2022
South Africa’s Competition Commission wants Meta to be prosecuted over alleged abuse of its dominant market position.
Advertising Campaigns
March 16, 2022
The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.
Social Commerce
March 15, 2022
Shoppers cannot yet purchase goods on the social media platform, but will be able to see up to 50 products showcased by merchants.
Marketing Qualifications
March 15, 2022
CIMG’s National President expresses delight at the overall performance of candidates in ground-breaking examinations written in December.
The Metaverse
March 14, 2022
As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.
Online research surveys
March 14, 2022
Researchers find that people involved in paid online research studies may be doing it ‘as a job’ and are often no more than scam artists.
Agency New Business
March 11, 2022
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.
Advertising Creativity
March 11, 2022
Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.
Employer Branding
March 10, 2022
Localised employee value proposition (EVP) strategy must attract and retain top talent in Nigeria, Morocco, Egypt and South Africa.
Digital Agencies
March 10, 2022
Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.
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