Advertising Creativity
March 28, 2022
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
LATEST news
Weird Marketing
March 25, 2022
An annual basketball tournament in the US gets sports fans hot under the collar. A beer brand has seen an unusual marketing opportunity.
Public Relations
March 25, 2022
Survey of more than 550 practitioners in 27 African countries portrays a growing industry emerging successfully from the pandemic.
OOH Advertising
March 24, 2022
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
AMC Member News
March 24, 2022
Eleven-member Governing Council of the CIMG is sworn in for a three-year term by the country’s Minister of Education.
Marketing Campaigns
March 23, 2022
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
Advertising Strategy
March 23, 2022
Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
The Metaverse
March 22, 2022
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.
Customer Engagement
March 22, 2022
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
Hybrid working
March 19, 2022
The world of work has changed dramatically and rapidly since the onset of Covid. Marketers and employers must come to terms with the reboot.
Greenwashing
March 19, 2022
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Online Marketing
March 17, 2022
Internet-based marketing is critical for any business. But you don’t need to spend a fortune optimising your strategy.
Brand Positioning
March 17, 2022
Experts find there are four critical pitfalls that hamper successful brand positioning for organisations operating on the continent.
Competition Laws
March 16, 2022
South Africa’s Competition Commission wants Meta to be prosecuted over alleged abuse of its dominant market position.
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