Website Strategy
February 28, 2022
Your company website is not merely to showcase what the business is all about, but must enhance credibility and generate sales leads.
LATEST news
Social Media
February 28, 2022
Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.
Media Planning
February 25, 2022
Monthly online listening grew to 61% of the surveyed SA audience, compared with 39% in 2019 – an increase of 56%.
Business Strategy
February 25, 2022
Changes that consumer-facing businesses make in the new Covid world must be rooted in trusted data and up-to-the-moment forecasts: GfK boss.
Marketing Ethics
February 24, 2022
UN report slams marketers around the world for using “systematic and unethical marketing strategies” to influence parents’ decisions.
Marketing Campaigns
February 24, 2022
Temporary statues grab attention as they share space with some of London’s most famous tourist landmarks.
Public Relations Controversies
February 23, 2022
New York PR agency secretly owned an ‘independent’ industry news website and used it to promote itself and bash its competitors.
In-Game Marketing
February 23, 2022
As more people across the continent embrace mobile gaming, there is exciting new potential for reaching Millennial and Gen Z audiences.
Marketing Analytics
February 22, 2022
Investing in the right marketing analytics tools can set businesses – and their marketing teams – up for immediate success.
Customer Relationship Management
February 22, 2022
Global CRM specialist recognises local potential and aims to meet the continent’s high demand for these skills.
Social Media Strategy
February 21, 2022
Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.
Product Innovations
February 21, 2022
Top Lego marketer finds that innovative product ideas can come from anywhere – including young fans of the brand.
Artificial Intelligence
February 18, 2022
The growing trend of artificial intelligence bots in customer service roles sees some interesting research on when they’re best used.
Ambush Marketing
February 18, 2022
Brands spend fortunes advertising around the Super Bowl game in the US. Now smaller players are ambushing them at a fraction of the cost.
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