Media Strategy
January 19, 2022
Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.
LATEST news
App-based Marketing
January 19, 2022
It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.
Reputation Management
January 18, 2022
Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.
Consumer Trends
January 18, 2022
The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.
Digital Sales
January 17, 2022
As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.
Consumer Trends
January 17, 2022
A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.
Media Reviews
December 16, 2021
Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.
Executive Appointments
December 16, 2021
Leena Nair to leave senior role at Unilever to take over the day-to-day running of luxury fashion house Chanel.
Marketing Talent
December 15, 2021
Chief Marketing Officers say losing good staff to their competitors is proving to be a major concern in recent months.
Climate Change
December 15, 2021
Most people want to see that brands are making the right choices about the environment, and 59% are willing to boycott those that err.
Marketing opportunities
December 14, 2021
Your marketing doesn’t have to be down to earth. Given sufficient resources, your brand could soon have a starring role in space.
Geofencing Marketing
December 14, 2021
A geofencing marketing strategy uses near-ubiquitous mobile phones to reach potential customers within a designated geographical area.
New Appointments
December 10, 2021
Interactive Advertising Bureau of South Africa announces new appointment to role of Chief Executive Officer.
Marketing Spats
December 10, 2021
Giant sporting equipment brands are at loggerheads, with Nike claiming its technological advances are being copied by Adidas.
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