Advertising Campaigns
March 16, 2022
The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.
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Social Commerce
March 15, 2022
Shoppers cannot yet purchase goods on the social media platform, but will be able to see up to 50 products showcased by merchants.
Marketing Qualifications
March 15, 2022
CIMG’s National President expresses delight at the overall performance of candidates in ground-breaking examinations written in December.
The Metaverse
March 14, 2022
As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.
Online research surveys
March 14, 2022
Researchers find that people involved in paid online research studies may be doing it ‘as a job’ and are often no more than scam artists.
Agency New Business
March 11, 2022
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.
Advertising Creativity
March 11, 2022
Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.
Employer Branding
March 10, 2022
Localised employee value proposition (EVP) strategy must attract and retain top talent in Nigeria, Morocco, Egypt and South Africa.
Digital Agencies
March 10, 2022
Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.
Communications Industry
March 9, 2022
WPP, holding company for major ad agencies and others, said its 2021 results were two years ahead of the expected recovery timeframe.
Brand Storytelling
March 9, 2022
Getting customers to fall in love with your brand is as simple as following the plot of your favourite film.
Media Reporting
March 8, 2022
Study says the international media narrative around Africa sticks to old stereotypes, with economic ‘good news’ largely ignored.
Greenwashing
March 8, 2022
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
Reputation Management
March 7, 2022
Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.
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