Digital marketing
December 9, 2021
E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.
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Consumer insights
December 9, 2021
As shopping and other consumer activities become more ‘normalised’ around the world, three in five people express future optimism.
Third-Party Cookies
December 8, 2021
UK marketer attempts to answer questions being frequently asked by marketing teams ahead of the digital cookie phase-out.
Brand Strategy
December 8, 2021
Global CMO for GlaxoSmithKline gives details of the way the company nurtures its brands in order to be more ‘human.
Corporate milestones
December 7, 2021
It’s 100 years since the company began as a small family owned business in downtown Johannesburg. But African expansion hasn’t been easy.
Augmented reality
December 7, 2021
The auto brand’s US marketing team is sending augmented reality driving into homes across America as it promoted the new Taos SUV.
Media Agencies
December 6, 2021
Media-buying scale is no longer the most important factor for big brands when choosing a media agency, international study finds.
Advertising industry
December 6, 2021
Advertising agencies in many countries are struggling to attract the right creative staff. The solution may be to emulate the film business.
B2B marketing
December 6, 2021
Email overload, ad overload, and doing the same thing over and over again are some of the reasons that your target audience will tire of you.
Sustainability
December 3, 2021
Study by the FMCG company in 54 markets found that a commitment to sustainability was often the deciding factor in joining.
Talent retention
December 2, 2021
Industry is concerned about losing key talent and wants to find out how people can be persuaded to stay with the company.
Consumer trends
December 2, 2021
Latest Deloitte study finds a mixed bag of optimism and pessimism among South Africans. Grocery prices are particularly worrying.
Supply Chain
December 1, 2021
People are concerned there will be fewer holiday gift options on store shelves due to supply chain challenges this year.
Black Friday + Cyber Monday
December 1, 2021
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
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