Media monitoring
October 6, 2021
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
LATEST news
In-game advertising
October 6, 2021
International agency Dentsu introduces a gaming solution for advertisers and marketers as interest in takes off.
PR Storytelling
October 5, 2021
Telling the story of your brand to reflect its value in a fascinating manner. That’s PR storytelling.
Online vs in-store shopping
October 5, 2021
Nielsen study gives a worldwide overview of customer experiences when shopping online and in-store, with online a clear winner during Covid.
Brand rankings
October 5, 2021
The entire top 10 brands hailed from SA, with the most prominent sectors being banking, telecoms and insurance.
Black Friday
October 5, 2021
‘Be realistic, but proactive’ is the advice from experts as African retailers gear up for the big day (or longer).
Advertising measurement
September 30, 2021
Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.
Experiential marketing
September 30, 2021
Nigerian agency boss discusses the need to see beyond the the experiential marketing space in ‘the age of the new normal’.
Targeted advertising
September 29, 2021
Targeted ads power much of the web. Their effectiveness has driven advertisers away from many traditional forms of media.
Customer acquisition
September 29, 2021
Referral programmes are not new, but they never really worked that well in the analogue world. Digitisation provides new opportunities.
Nation Brand Forum
September 29, 2021
The forum’s central –‘Believe in SA: Reflect, Rebuild, and Reassure’ – happens at an important juncture in the country’s economic recovery.
Touchpoints + third-party apps
September 29, 2021
Increasingly, business success is linked to apps and services companies don’t own, says Andy MacMillan of human insight company UserTesting.
Whatsapp e-commerce
September 29, 2021
Users can search for local businesses within the app for the first time, as Facebook looks to further monetise its investment.
Woolies wins private label awards
September 29, 2021
Woolworths South Africa’s W-brand scoops seven wins in the international Salute to Excellence Awards
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