Augmented reality
December 7, 2021
The auto brand’s US marketing team is sending augmented reality driving into homes across America as it promoted the new Taos SUV.
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Media Agencies
December 6, 2021
Media-buying scale is no longer the most important factor for big brands when choosing a media agency, international study finds.
Advertising industry
December 6, 2021
Advertising agencies in many countries are struggling to attract the right creative staff. The solution may be to emulate the film business.
B2B marketing
December 6, 2021
Email overload, ad overload, and doing the same thing over and over again are some of the reasons that your target audience will tire of you.
Sustainability
December 3, 2021
Study by the FMCG company in 54 markets found that a commitment to sustainability was often the deciding factor in joining.
Talent retention
December 2, 2021
Industry is concerned about losing key talent and wants to find out how people can be persuaded to stay with the company.
Consumer trends
December 2, 2021
Latest Deloitte study finds a mixed bag of optimism and pessimism among South Africans. Grocery prices are particularly worrying.
Supply Chain
December 1, 2021
People are concerned there will be fewer holiday gift options on store shelves due to supply chain challenges this year.
Black Friday + Cyber Monday
December 1, 2021
Spending on Black Friday and Cyber Monday is reducing because retailers are now extending the discount deals over a longer period.
Public Relations
November 30, 2021
Experienced communications practitioner Corazon Sefu Wandimi takes over the reins from Portia Gibbs.
Marketing Presentations
November 30, 2021
Good scriptwriting and a great presenter will all help. But the crux of an outstanding presentation is storytelling.
Influencer Marketing
November 29, 2021
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
Chat Commerce
November 29, 2021
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Buying behaviour
November 26, 2021
Study shows how US shoppers’ buying behaviours have evolved quickly and dramatically due to the pandemic.
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