Google boosts digital marketing
October 11, 2021
In what will be a boon to digital marketing initiatives, the planned investment will include enabling more affordable internet access.
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Customer satisfaction index
October 11, 2021
The Ask Afrika Orange Index released last week shows digital channels now rate higher than human channels for satisfaction.
Rewarded advertising
October 8, 2021
Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.
Advertising technology
October 8, 2021
An Australian Competition and Consumer Commission report criticises Google’s dominance of the advertising technology sector.
Reputation management
October 8, 2021
The rise of online and social media has massively accelerated the velocity and impact of reputational damage.
Digital strategy
October 8, 2021
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
Influencer marketing
October 7, 2021
Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.
Business outsourcing
October 7, 2021
Of the three top countries for outsourcing business processes such as call centres and content creation, two are in Africa.
Email marketing
October 7, 2021
New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.
Customer loyalty
October 7, 2021
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
Media monitoring
October 6, 2021
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
In-game advertising
October 6, 2021
International agency Dentsu introduces a gaming solution for advertisers and marketers as interest in takes off.
PR Storytelling
October 5, 2021
Telling the story of your brand to reflect its value in a fascinating manner. That’s PR storytelling.
Online vs in-store shopping
October 5, 2021
Nielsen study gives a worldwide overview of customer experiences when shopping online and in-store, with online a clear winner during Covid.
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