Email marketing
October 28, 2021
Because all businesses use email, this is a channel that continues to have great marketing potential – providing you put the customer first.
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Artificial Intelligence
October 28, 2021
White paper says artificial intelligence will lead the next wave of change, with tradition banks in danger of being left behind.
Rise of TikTok
October 27, 2021
Trends report predicts that TikTok is on its way to dominance in 2022 and other platforms will be scrambling to emulate its approach.
Marketing strategy
October 27, 2021
Tough laws and long approval processes shouldn’t be a barrier to effective marketing strategies in highly regulated environments.
Search engine optimisation
October 26, 2021
Search engines aim to give users a seamless experience to your website. So your site must be up to standard or face the consequences.
Digital advertising
October 26, 2021
Earlier this year Apple started requiring apps to ask users whether they want to be tracked – and Facebook’s profit has suffered as a result.
Marketing appointments
October 25, 2021
Well-known marketing and advertising industry executive appointed to head up marketing function for niche banking group.
How CMOs can regain trust
October 25, 2021
With corporate trust in CMOs apparently at an all-time low, a top agency executive discusses how to change this narrative.
FMCG
October 22, 2021
Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.
Branded Content
October 22, 2021
Publishing branded content on social media allows your business to connect with consumers who are in a ‘discovery’ mindset.
Marketing Leadership award
October 21, 2021
South African marketer Khensani Nobanda recognised by peers for her leadership and innovation at Nedbank.
Facebook plans rebrand
October 21, 2021
International media reports say the world’s dominant social media brand wants to be known for a wider tech contribution to society.
Nation brands
October 20, 2021
SA still in top 50 most valuable brands, but ranks lower than last year. Nigeria, Egypt, Kenya and Morocco move up the rankings.
Digital economy
October 20, 2021
Large power imbalances stalk the growing digital economy as major platforms reinforce their positions in the global data value chain.
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