Advertising measurement
September 30, 2021
Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.
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Experiential marketing
September 30, 2021
Nigerian agency boss discusses the need to see beyond the the experiential marketing space in ‘the age of the new normal’.
Targeted advertising
September 29, 2021
Targeted ads power much of the web. Their effectiveness has driven advertisers away from many traditional forms of media.
Customer acquisition
September 29, 2021
Referral programmes are not new, but they never really worked that well in the analogue world. Digitisation provides new opportunities.
Nation Brand Forum
September 29, 2021
The forum’s central –‘Believe in SA: Reflect, Rebuild, and Reassure’ – happens at an important juncture in the country’s economic recovery.
Touchpoints + third-party apps
September 29, 2021
Increasingly, business success is linked to apps and services companies don’t own, says Andy MacMillan of human insight company UserTesting.
Whatsapp e-commerce
September 29, 2021
Users can search for local businesses within the app for the first time, as Facebook looks to further monetise its investment.
Woolies wins private label awards
September 29, 2021
Woolworths South Africa’s W-brand scoops seven wins in the international Salute to Excellence Awards
Social media boosts online sales
September 29, 2021
Social media is becoming an increasingly important source of customers for online sellers, a recent international study finds.
Marketing gimmicks
September 29, 2021
Ray-Ban Stories let you wear the social media platform on your face. But the question is: would you really want to?
Loyalty programmes
September 29, 2021
Pick n Pay Smart Shopper has re-gained its position as the most used loyalty programme among SA shoppers
African ad talent
September 28, 2021
‘We have an amazing wealth of talent across our continent,’ says leading agency chief executive in global TV interview.
Growth of livestreaming to push spending on apps
September 21, 2021
Livestreaming is likely to push consumer spending on social apps to a whopping US$17.7-billion by 2025, industry experts predict.
Pressure on Greenwashing Agencies
September 16, 2021
The fossil fuel industry pours big money into ad campaigns and greenwashing. Now the creative industries backing them are under fire.
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