BCW Strengthens Africa Network
September 16, 2021
Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.
LATEST news
Mobile Technology
September 16, 2021
Part of a successful omnichannel marketing and branding strategy requires the adoption of new digital technology solutions.
The Metaverse in Marketing
September 16, 2021
The defining quality of the metaverse will be presence – the feeling of really being there with people.
King James Purchase
September 16, 2021
Purchaser says well-established King James Group is “more than an agency” and a “well-oiled and combined communication practice”.
Rewards Programmes
September 16, 2021
There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.
Business Culture
September 16, 2021
Businesses must re-evaluate whether the values of their organisation truly put humanity at the core and reflect the wider values of society.
TickTok is Innovative
September 16, 2021
Global marketers think TikTok is an innovative advertising platform, but less trustworthy than many other social platforms.
2021 AMC Relaunch Press Release
September 9, 2021
COVID-19 crisis demands renewed collaboration between african marketing professionals.
Experts Urge End-to-End Brand Solutions
September 8, 2021
Experts at the ADVAN Marketing Masterclass 2021 in Nigeria advocate marketers design end-to-end brand solutions.
Africa’s Retail SMEs Optimistic About Future Growth
September 2, 2021
Confidence levels were highest among retail businesses.
Better Nigerian Infrastructure for TV Commercials
September 2, 2021
Lagos State is creating a better infrastructure for the TV commercials industry
Hybrid Working World in Agencies
September 2, 2021
Creative agencies have had to adjust to new ways of collaborative working.
Covid-Induced Woes
August 26, 2021
Companies need to become more resilient in their supply chain strategies but without sacrificing cost-effectiveness, warn experts.
Why ‘Less’ Can Be ‘More’
August 26, 2021
Oversaturating social media with brand content across many channels may cause your audiences to skip content or ‘unfollow’ you.
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