News Articles – African Marketing Confederation

Advertising Awards

November 17, 2021

After a Covid-enforced break from its traditional home on the French Riviera, the global industry awards will make a 2022 comeback.

Marketer job roles

November 16, 2021

Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Consumer Trends

November 16, 2021

Latest research finds that South African shoppers are spending more on snacks and that snacking habits are changing.

New Business

November 15, 2021

TMI Media adds giant Sanlam and Santam brands to its client portfolio after a five-month pitch process involving multiple agencies.

Advertiser sentiment

November 15, 2021

Understanding the consumer journey and uniformly leveraging competitive insights is the only way to stay ahead.

Travel Marketing

November 12, 2021

Accommodation giant says more focus on brand building and PR, as well as a new ad campaign, has helped drive a post-lockdown comeback.

Social commerce

November 12, 2021

Local experts say TikTok’s new Commerce feature is becoming a proven way to accelerate the entire buying cycle on social media.

Media research

November 11, 2021

Annual event goes online-only due to Covid, but still attracts more than 4 000 African and overseas delegates.

Creativity

November 11, 2021

LinkedIn study finds many chief marketing officers believe the trend to hybrid working models could stifle the generation of ideas.

Public relations

November 10, 2021

PR becomes critical as companies are forced to confront more change and complexity than at any time in recent history.

E-commerce scams

November 10, 2021

Rise in online shopping equates to more dubious e-commerce sites that damage consumer confidence and result in lost revenue for businesses.

Values-based consumers

November 9, 2021

Attitudes may vary from region to region, but an increasing number of people want to support brands that align with their values.

Marketing campaigns