Growth of livestreaming to push spending on apps
September 21, 2021
Livestreaming is likely to push consumer spending on social apps to a whopping US$17.7-billion by 2025, industry experts predict.
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Pressure on Greenwashing Agencies
September 16, 2021
The fossil fuel industry pours big money into ad campaigns and greenwashing. Now the creative industries backing them are under fire.
Sports Marketing
September 16, 2021
As the world’s marketers and sponsors flock to US Open tennis winner Raducanu, let’s not make the same mistakes as with past prodigies.
Loeries Pre-Announcement
September 16, 2021
The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.
Digital OOH in the US
September 16, 2021
Digital OOH (DOOH) advertising is showing big gains in the United States, although non-digital out-of-home still dominates
Virtual Reality at Trade Shows
September 16, 2021
Industries such as bathroom and kitchen manufacturers are pivoting to digital showrooms to reach their key audiences.
Rewards Programmes Embracing Cashback Strategies to Engage Consumers
September 16, 2021
Yes, rewards programs do open the door to cashbacks – but consumers still have to walk through it.
Most Valuable Brands
September 16, 2021
Banking giant FNB is South Africa’s most valuable brand for second successive year, according to Kantar BrandZ.
New Face of Online Events
September 16, 2021
What once worked to make an event successful may no longer work. Even what first worked early on in the pandemic often doesn’t work now.
Future of Trade Magazines
September 16, 2021
Over the past decade only the strongest trade magazines have survived, as advertising revenues plummet. Can the hold-outs still thrive?
Kiwi Shopping Habits
September 16, 2021
Home cooking, digital downloads and online shopping shoot up during NZ’s current lockdown. But bakeries and cafes take a hit.
Gen Z Trends
September 16, 2021
Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.
Thought Leadership to Build Brands
September 16, 2021
How do you do thought leadership right? Handled effectively, it can build a powerful brand for individuals and businesses.
Africa’s Marketing Leader of the Year
September 16, 2021
Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.
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