Creative awards
November 8, 2021
Nairobi-based Teresa Nyamorambo Makori is Africa’s representative on Regional Honours list announced in the US recently.
LATEST news
Top brands
November 5, 2021
MTN Nigeria is the most popular brand, as rated by a Top of Mind survey among corporate executives in the country.
Supply chain
November 5, 2021
Warning that businesses and retailers could struggle to meet Black Friday consumer demand and should plan accordingly.
Sports Marketing
November 4, 2021
Basketball prodigy has signed up with the global sports brand even though he has yet to graduate from high school.
Marketing Research
November 4, 2021
Survey aims to provide answers to the many questions asked by marketers when developing their brand and product strategies.
Third-party cookies
November 3, 2021
Because technology outpaces laws, businesses have got away with using cookies. But when that changes, customer trust will be paramount.
Future of marketing
November 3, 2021
A gaming expert explains why the metaverse is going mainstream
Rebranding strategy
November 3, 2021
Facebook, Instagram and WhatsApp retain their individual names, but the holding company rebrands to reflect a new direction.
Black Friday shopping
November 3, 2021
The ‘biggest trading day of the year’ may become the ‘biggest trading month of the year’ as retailers compete for bargain-hungry shoppers.
Tourism marketing
October 29, 2021
International hotel group’s decision to invest heavily in West and Central Africa should create confidence and help to lure visitors back.
New data analytics from Instagram
October 29, 2021
Marketers and content creators using Instagram are now able to access additional data on audience reach and engagement.
Email marketing
October 28, 2021
Because all businesses use email, this is a channel that continues to have great marketing potential – providing you put the customer first.
Artificial Intelligence
October 28, 2021
White paper says artificial intelligence will lead the next wave of change, with tradition banks in danger of being left behind.
Rise of TikTok
October 27, 2021
Trends report predicts that TikTok is on its way to dominance in 2022 and other platforms will be scrambling to emulate its approach.
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