‘Value-Conscious’ Consumers May Not Buy on Price
August 26, 2021
While the world’s consumers do want value in these difficult times, that doesn’t mean they buy the lowest-cost item, study finds.
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Concept Launches Soon
August 26, 2021
Canadian space-tech company involved in the idea says consumers don’t need to worry about advertising pollution in the cosmos.
Pamro Hold Annual Conference
August 26, 2021
‘Finding Certainty in Uncertain Times Through Measurement’ will be the theme of this year’s three-day conference in October.
Children and Junk Food
August 26, 2021
The ethics of marketing junk food to children has long been debated. New academic research pinpoints the extent of the problem on social media.
Smart Cities Will Make it Grow
August 26, 2021
The technology and connectivity that characterises smart cities will also boost rapid growth of digital OOH advertising, say top executives.
Coca-Cola is Still the World’s Most Valuable
August 26, 2021
Like the entire beverage industry worldwide, Coke has had a tough year. But it remains the top brand in its category.
Checkout-Free Concept Store Opens
August 26, 2021
Shoprite Group unveils its first automated and cashless ‘no queues, no checkout, no waiting’ concept store.
Keep it Simple Stupid
August 26, 2021
Researchers say businesses are confusing their customers by making product offerings and the customer journey too complicated.
Trends in Africa
May 10, 2021
A study by in three key African markets shows that app installs have increased by 41% in a year, emphasising their relevance to marketers.
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