fbpx

PAY TV

StarTimes Media rolls out expansion strategy for Kenyan market

By our News Team | 2021

Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.

Kenyan pay TV company StarTimes Media has unveiled major expansion plans aimed at driving service delivery closer to subscribers across major counties within the country. 

The strategy will result in increased investment in the setup and operation of business halls across five more counties: Kajiado, Kitui, Taita Taveta, Tana River and Bungoma. 

StarTimes Media has also grown its footprint within Nairobi with the opening of a new business hall located at Solar House along Aga Khan Walk. The aim is to ease pressure on the other outlets within the city’s CBD.

This investment will see the company’s digital terrestrial and satellite television service, as well as the online shopping business unit, establish physical locations in at least 22 business halls spread across 15 counties.

Pay TV

Photo courtesy of StarTimes Media

Speaking at an opening ceremony in Nairobi, Stephen Mutoro, the Secretary-General of the Consumers Federation of Kenya (COFEK), commended StarTimes Media for growing its network, which he believed would improve service delivery and create more jobs.

“The role that we play as a consumer body is to champion consumer interests across the diverse economic sectors and we are happy to note StarTimes’ efforts to grow its service delivery through the investment in business halls, where subscribers will interact with the company more conveniently even as it creates employment opportunities for our people,” he said.

StarTimes Assistant Marketing Director, Terry Liu, added: “We are keen to drive access to our pay television and online shopping businesses closer to the people. This will not only amplify efforts to grow our market share, but also drive service convenience through reliable after-sales service.”

According to a media statement, the increased coverage of the terrestrial television signal will complement the satellite-based service, which currently covers 100% of the country – enabling a greater number of Kenyans to access more affordable digital television service options.

Our photo shows Consumers Federation of Kenya Secretary-General, Stephen Mutoro, (left) with StarTimes Media’s Deputy Marketing Director, Terry Liu (right) during the opening ceremony at Solar House in Nairobi.

View all articles »

PUBLICATIONS

Strategic Marketing for Africa Magazine

CONTACT INFORMATION

info@africanmarketingconfederation.org

Upcoming Events

AMC CONFERENCE

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.