Digital Marketing
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PAY TV
StarTimes Media rolls out expansion strategy for Kenyan market
By our News Team | 2021
Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.
Kenyan pay TV company StarTimes Media has unveiled major expansion plans aimed at driving service delivery closer to subscribers across major counties within the country.
The strategy will result in increased investment in the setup and operation of business halls across five more counties: Kajiado, Kitui, Taita Taveta, Tana River and Bungoma.
StarTimes Media has also grown its footprint within Nairobi with the opening of a new business hall located at Solar House along Aga Khan Walk. The aim is to ease pressure on the other outlets within the city’s CBD.
This investment will see the company’s digital terrestrial and satellite television service, as well as the online shopping business unit, establish physical locations in at least 22 business halls spread across 15 counties.
Photo courtesy of StarTimes Media
Speaking at an opening ceremony in Nairobi, Stephen Mutoro, the Secretary-General of the Consumers Federation of Kenya (COFEK), commended StarTimes Media for growing its network, which he believed would improve service delivery and create more jobs.
“The role that we play as a consumer body is to champion consumer interests across the diverse economic sectors and we are happy to note StarTimes’ efforts to grow its service delivery through the investment in business halls, where subscribers will interact with the company more conveniently even as it creates employment opportunities for our people,” he said.
StarTimes Assistant Marketing Director, Terry Liu, added: “We are keen to drive access to our pay television and online shopping businesses closer to the people. This will not only amplify efforts to grow our market share, but also drive service convenience through reliable after-sales service.”
According to a media statement, the increased coverage of the terrestrial television signal will complement the satellite-based service, which currently covers 100% of the country – enabling a greater number of Kenyans to access more affordable digital television service options.
Our photo shows Consumers Federation of Kenya Secretary-General, Stephen Mutoro, (left) with StarTimes Media’s Deputy Marketing Director, Terry Liu (right) during the opening ceremony at Solar House in Nairobi.
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