PepsiCo debuts its global Miranda soft drink brand platform in Uganda
December 10, 2025
Company believes Uganda’s dynamic youth culture, love of bold flavour and creative energy make it an ideal market to debut the campaign.
LATEST news
To slang or not to slang? That is the question for marketers
December 10, 2025
Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.
SA and Tanzanian marketing bodies prepare for their 2026 awards events
December 9, 2025
IMM Institute calls for nominations for its annual awards taking place in March 2026, while TMSA issues awards and congress teaser.
Zimswitch appoints new Head of Marketing and Customer Experience
December 9, 2025
Effective from 1 January 2026, Sharon Marira moves up from her previous role as Marketing Manager with the business.
Charitable givers motivated by search for meaning – marketing researcher
December 8, 2025
Donors give more to good causes when they’re thinking about how their gifts will help create meaning in their own lives, study finds.
African beauty brands leverage local knowledge and authentic storytelling
December 8, 2025
Rather than following global influences, African consumers are seeking indigenous ingredients suited to expressing identity and heritage.
Supply chain sector breaks new ground with founding of Africa-wide body
December 5, 2025
Newly formed African Supply Chain Confederation aims to unify and elevate supply chain standards and networks across the continent.
Pick n Pay says revamped home-delivery app is driving strong growth
December 5, 2025
App was relaunched in April 2025 after three years of development and is claimed to have boosted on-demand grocery retail turnover by 40%.
Le Club Marketing Avis+ Joins The African Marketing Confederation
December 4, 2025
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
Legacy meets tomorrow as Ugandan marketers gather to reflect and innovate
December 3, 2025
The recent G.O.A.T. Marketers’ Fireplace event organised by the Uganda Marketers Society did more than just celebrate excellence.
Grow your marketing career with the AMC’s Africa-focused short courses
December 3, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Higher spending on social media marketing may not help quality brands
December 3, 2025
Study finds that firms cannot credibly signal their product quality simply through different social media marketing spending levels.
Tiger aims to keep its brand roaring with first refresh in 25 years
December 3, 2025
Tiger Brands retains its iconic roaring tiger emblem, but with a more modern geometric representation and an updated font.
L’AMC accueille de nouveaux pays africains francophones au sein de son organisation
December 2, 2025
La Confédération se réjouit de la représentation accrue des pays francophones, alors qu’elle s’efforce de devenir une organisation véritablement panafricaine.
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