Research highlights how consumers are battling with cost of living
November 20, 2025
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
LATEST news
How AI is going to shape 2026’s hottest new marketing trends
November 19, 2025
This year taught the industry that tech like Generative AI can help marketers make smarter decisions. In 2026, the love affair continues.
Retail giant Walmart opens its first South African store this week
November 19, 2025
First outlet is located at a popular shopping mall close to Johannesburg. Launch strategy emphasises low pricing.
FMCG giant Tiger Brands is planning to leave the Cameroon market
November 17, 2025
Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.
Congress confirms that OOH is no longer the ‘traditional’ medium
November 17, 2025
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
Rwanda’s coffee exports are on the rise, says export development board
November 17, 2025
The nation is currently one of the lesser lights in African coffee exports, but the 2024/25 marketing season showed positive trends.
Triple win for Kenyan firm at prestigious international awards event
November 17, 2025
Globetrack honoured in London at the International Association for the Measurement and Evaluation of Communication (AMEC) awards.
Ghanaian consumers reward brands giving ‘relief at the shelf’
November 14, 2025
Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.
Grow your marketing career with the AMC’s Africa-focused short courses
November 14, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Holistic wellbeing and authenticity among the big consumer drivers
November 13, 2025
‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.
2025 World Marketing Forum gets underway in Colombo, Sri Lanka
November 13, 2025
The forum is a premier event that brings together marketing professionals, thought leaders and innovators from across the globe.
Why FMCG brands in Africa must tailor strategy, not just translate it
November 11, 2025
If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.
Advanced out-of-home measurement platform launched onto Ghanaian market
November 11, 2025
Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.
Writing emotional product reviews increases our brand loyalty – study
November 10, 2025
While factual reviews benefit readers, writing these reviews can ultimately hinder the authors’ referral and repurchase behaviours.
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